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Yang to leave Yahoo

It seems the commotion surrounding Yahoo’s various PPC and search market troubles will rumble on, with the announcement that co-founder Jerry Yang is to stand down from his role as CEO. Speculation has been mounting about Yang’s position at Yahoo ever since he was instrumental in turning down a $33 per share offer from Microsoft […]

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In the service of two masters

You may remember that in October we introduced you to our new SEO copywriter Tom. Since he’s now been working here for a month, we decided to ask him for his thoughts on SEO writing and the nature of creating web-based content for clients. Here are his reflections. As a journalist, I believe that regardless […]

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Google gets cold feet over Yahoo search ads deal

The much-discussed agreement that would have seen Google provide PPC advertising around Yahoo search results is no more. Google decided to back out of the search advertising deal – first announced in June – after widespread criticism, including notable comments from rivals Microsoft, that it would create an effective monopoly in the search and PPC […]

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New senior developer joins theEword team

All the valuable online marketing work theEword does with SEO and PPC campaigns would count for nothing if we didn’t have websites to promote in the first place. Sometimes our clients have sites that they need our help marketing; often, they call upon theEword to design them from scratch. We’ve become used to building sites […]

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Clientwatch: Tangkoko update

It’s been a while since we checked in on Tangkoko, our client of the ethical Indonesian and Indian furniture. Here, site editor Louise Lyne gives an update into all things wooden and eco-friendly. Titivating the Tangkoko furniture website has kept everyone at theEword busy over these early autumn days. The site is constantly expanding, with […]

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PPC is fastest-growing advertising medium

New research claims PPC growth set to continue into 2009 A new study that claims PPC is “the fastest-growing advertising medium” says growth in the online pay-per-click advertising market looks set to continue, with broadband being the main driving force. The Key Note Publications ‘Internet Advertising Market’ report says that the industry’s online PPC spend […]

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Meet the team Pt. 4793

Last week we introduced you to our new writer Tom Mason, who joins the team creating SEO content for our clients. In the hope of learning a bit more about the Wolverhampton Wonder, we asked him some questions. He was very forthcoming in his answers (he is a writer, after all) so we’ve provided edited […]

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Who loves theEword

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