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theEword Academy Why you should schedule updates on Twitter

theEword copywriter Tom Mason explains why it is sometimes better to time your Twitter updates. Maintaining a social media campaign, particularly on Twitter, can be a time-consuming process. The best Twitter campaigns are those which consistently engage the audience, providing updates and relevant information on a regular basis. In order to reach consumers, and make […]

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theEweekly Wrap – The Guardian, Meerkats and BBC SEO

Guardian of news The team at Guardian.co.uk had something to celebrate this week as the website was named the UK’s most popular online newspaper for the second consecutive month running. Recording more that 31 million unique users over October, the site claimed victory over the Mail Online and Telegraph.co.uk. The figures mean that the Guardian […]

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Yahoo updates Search Assist

Changes have been made to the Yahoo Search Assist box. Browsers are now given more intuitive options and detailed suggestions when typing in keywords.

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The power of pictures

Display advertisers will tell you there’s nothing quite like an image to convert browsers into buyers. It’s one thing to present potential customers with a couple of lines of text and a link in the sponsored listings, outlining what you’re trying to sell. But it’s an entirely different matter when you can actually show them […]

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  Merlin Entertainments

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Who loves theEword

Who loves theEword Who loves theEword