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Checking inappropriate advertising

Before joining theEword, I worked with children aged five to 13. There were plenty of laughs and scraped knees as expected, but there were a few shocks too. Kids as young as five, for example, would sing theme tunes to TV ads and seem very much convinced by their messages. A couple of years older […]

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theEweekly Wrap: Google Transparency, Project Webinos, and new Tablets

Universal Apps Project Webinos got off the ground this weekwith €10 million (£8.5 million) of EU funding. The project sees 22 European companies, including hardware manufacturers, software developers and network providers, working together to create a versatile, universal app store. Their intention is to make all applications run in a web environment, thus allowing them […]

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How classic British brands are handling the digital marketing revolution

News of the Telegraph iPad app was most remarkable because the app is free of charge, thanks to heavy sponsorship from Audi. It’s a stark contrast to Rupert Murdoch’s digital changes; the Times paywall caused 90% of online readers to desert, but News of the World’s £1-a-day paywall is still going ahead. Meanwhile, how are […]

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Testimonials

"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

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