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Targeting Customers at Key Life Events

Leads and conversions are key to business growth and success. All companies strive to achieve higher profits, but some struggle to find new ways to achieve their objectives. In this article we discuss why targeting customers during key life events can lead to leads, conversions and increased customer engagement. Life events Life events are the […]

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Recruitment: 5 content marketing ideas to help you hire candidates

Recruiting the right person for a job vacancy is extremely difficult. That’s because hiring talented and ambitious people is central to the immediate and long-term future of a business. For this reason, you don’t want to get it wrong. Your recruitment tactics should focus heavily on hiring people who, once they start their new job, […]

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The customer journey: how small brands can take on big brands

  How many different internet tabs do you have open when you’re researching something you’ve never bought online before? I’m estimating, but it’s probably a few – between four and ten perhaps. Each tab will probably contain a mixture of content types, such as: Company websites Product listings and descriptions YouTube videos and comments (we […]

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Onsite content: how to write copy that converts users

Your website’s copy has to read nicely if you want to stand any chance of engaging visitors. Spelling, grammar, punctuation and syntax all need to be spot-on. Just one “you’re” when you actually meant “your” is all it takes to make a visitor question your credibility, so there’s no room for mistakes. But, as crucial […]

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