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Penguin 4.0 : What you need to know

After almost two years of suffering, businesses who were penalised with the last Penguin update and have been unable to recover can finally breathe again. On Friday, 23rd September Google officially released Penguin 4.0, but what does this mean for digital marketing?

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How brands have changed the way they leverage influencers

The way we consume content is changing – a statement which will come as a surprise to no-one. Things change, all the time – in fact pretty much everything in the digital landscape is changing at a rate never before experienced. Just check out this graph if you don’t believe me:   This is not […]

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What is Great PR?: A Journalist’s Perspective

Paul Hirst, Sports Reporter for The Times, gives a fascinating insight into what makes great PR, the biggest PR mistakes you can make, and how to approach journalists who will help to establish and promote your brand. What Makes for Bad PR? What makes for bad PR is someone who doesn’t know how a journalist […]

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Testimonials

"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

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Who loves theEword

Who loves theEword Who loves theEword