Find out more about our company, our history, the services that we offer and theEword team
We're a search marketing agency specialising in search engine optimisation (SEO), pay per click (PPC) management and commercial web design.
Our values are transparency, forward thinking and commercial mindedness and these three principles run through everything we do, which is why our clients have seen so much success.
The passion of our dedicated organic and paid search experts, journalists, designers, developers and account managers shines through in their work and they share this energy and experience with our clients.
We use our own purpose-built tools alongside industry-standard solutions like Google Analytics (for which several members of our team are qualified experts) to provide world-beating research and development of search marketing campaigns for our clients.
Find out more about our team below.
theEword is a Google AdWords Certified Partner, Microsoft AdExcellence certified, RAR-recommended for our Digital Marketing and Design work, a member of pro.manchester and Manchester Digital.
theEword was founded in 2006 by creative director Tom Glass and CEO Al Mackin, as the demand for commercially focused online marketing agencies grew. Both had been on the client side before - Al when he was head of e-commerce for Celltalk PLC and Tom when he worked with internet retail specialists Shop Direct - and they saw a gap in the market for a web agency that would buy into its clients sales targets while providing a complete search marketing solution, from the formulation of the strategy right through to the successful execution of the campaign.
Since its formation, theEword has grown from a team comprising just its two founders to employing more than 20 members of staff (and it's still growing). The company has also received several awards from industry bodies: Al Mackin was honoured at the North West Entrepreneur of the Year Awards for his role in building the sucess of theEword, while the company itself has received several accolades, being named one of the Top 30 UK marketing agencies by The Drum magazine as well as earning a RAR accreditation for its services.
We employ a team made up of energetic,
passionate specialists whose individual disciplines span all the key elements of our award-winning search marketing services: on and off-page SEO,
content production, PPC campaign management, web design and development.
By structuring the company in this way and encouraging each department to become experts and knowledge leaders in their respective fields, theEword - and more importantly its clients - benefit from the years of experience and mountains of dedication and commitment that each member of staff brings to our team.
Find out more about our team, or click the featured staff member on the right to visit their profile page to learn about what they do and how they might be able to help your search marketing campaigns.