About theEword

We are theEword

We're a search marketing agency specialising in search engine optimisation (SEO), pay per click (PPC) management and commercial web design.

Our values are transparency, forward thinking and commercial mindedness and these three principles run through everything we do, which is why our clients have seen so much success.

The passion of our dedicated organic and paid search experts, journalists, designers, developers and account managers shines through in their work and they share this energy and experience with our clients.

We use our own purpose-built tools alongside industry-standard solutions like Google Analytics (for which several members of our team are qualified experts) to provide world-beating research and development of search marketing campaigns for our clients.

Find out more about our team below.

theEword is a Google AdWords Certified Partner, Microsoft AdExcellence certified, RAR-recommended for our Digital Marketing and Design work, a member of pro.manchester and Manchester Digital.

Our Services

• Search Engine Optimisation
  Using integrated content, linking and on-site optimisation strategies our dedicated SEO team can increase the volume of visitors to your site and - through our innovative keyword research and targeting methods - improve the quality of those visitors, meaning more conversions for you. Read more about our commercially focused SEO services.
• Pay Per Click Management
  Our Google-accredited PPC team handles budgets of up to £100k per month, working in the most competitive verticals while driving millions of pounds in revenue to our clients. We manage and optimise copy, bids and landing pages, improving conversion rates and driving more qualified visitors. Read more about our PPC management services.
• Web Design and Build
  To support your search marketing campaigns we can create SEO-friendly websites, perfectly streamlined and optimised to perform well for your most important keywords. Our dedicated team can also produce PPC landing pages and microsites, as well as mobile websites using responsive design (the most search-friendly way of delivering mobile-optimised content).
• Mobile Marketing
  Our PPC team are experts in running industry-leading mobile PPC campaigns, having worked with some of Europe's biggest companies to create highly profitable mobile-targeted strategies. Our on-page SEO and responsive design specialists can also ensure your mobile visitors get the best possible experience when viewing your site on smartphones, tablets and other mobile devices.
• Content Creation and Commercial Copywriting
  We don't outsource any content production work: our team of full-time in-house journalists are highly experienced in providing engaging content for your website, as an integral part of your search marketing strategy - and we can upload the content ourselves, so you don't have to. We can also do one-off copywriting jobs or work with you on an individual campaign basis.
• Account Management
  All of the services above are backed up by best-in-class account management. You'll have regular contact (including in-depth reporting, analysis and commentary) with your campaign team over the phone and via email and we guarantee face-to-face meetings at a frequency that fits your diary. Our team becomes part of your business.

History of theEword

theEword was founded in 2006 by creative director Tom Glass and CEO Al Mackin, as the demand for commercially focused online marketing agencies grew. Both had been on the client side before - Al when he was head of e-commerce for Celltalk PLC and Tom when he worked with internet retail specialists Shop Direct - and they saw a gap in the market for a web agency that would buy into its clients sales targets while providing a complete search marketing solution, from the formulation of the strategy right through to the successful execution of the campaign.

Since its formation, theEword has grown from a team comprising just its two founders to employing more than 20 members of staff (and it's still growing). The company has also received several awards from industry bodies: Al Mackin was honoured at the North West Entrepreneur of the Year Awards for his role in building the sucess of theEword, while the company itself has received several accolades, being named one of the Top 30 UK marketing agencies by The Drum magazine as well as earning a RAR accreditation for its services.

Read more on theEword:  Our Team | What makes us different | Client Testimonials | Press Releases

Meet the team

We employ a team made up of energetic, passionate specialists whose individual disciplines span all the key elements of our award-winning search marketing services: on and off-page SEO, content production, PPC campaign management, web design and development.

By structuring the company in this way and encouraging each department to become experts and knowledge leaders in their respective fields, theEword - and more importantly its clients - benefit from the years of experience and mountains of dedication and commitment that each member of staff brings to our team.

Find out more about our team, or click the featured staff member on the right to visit their profile page to learn about what they do and how they might be able to help your search marketing campaigns.