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We are theEword

Our agency is founded on being transparent, forward thinking and commercially minded, and these three principles run through everything we do; which we believe is why our clients have seen so much success.

The passion of our dedicated organic and paid search experts, creatives, journalists, designers, developers and account managers shines through in their work, and they share this energy and experience with our clients.

We use our own purpose-built tools such as Formisimo alongside industry-standard solutions like Google Analytics (for which several members of our team are qualified experts) to provide in depth research and practical, measurable solutions for our clients.

theEword is a Google AdWords Certified Partner, Microsoft AdExcellence certified and RAR-recommended for our Digital Marketing and Design work. We are also a member of pro.manchester and Manchester Digital.

History of theEword

theEword was founded in 2006 by Al Mackin and Tom Glass, as the demand for commercially focused online marketing agencies grew. Both had been on the client side before – Al when he was head of e-commerce for Celltalk PLC and Tom when he worked with internet retail specialists Shop Direct – and they saw a gap in the market for a web agency that would buy into its clients’ targets while providing a complete search marketing solution, from the formulation of the strategy right through to the successful execution of the campaign.

With early client wins including IGT and Managed Communications, theEword grew and grew. In 2010 the team numbered 15, and theEword relocated to its own dedicated office in Trafford Park. Our focus on quality and future proof techniques allowed us to continue to deliver sterling results in the face of changes such as Panda, Penguin and Enhanced Campaigns. Over the years, our core services have diversified to provide a full service to clients, with teams now specialising in creative content production and social advertising.

Today, theEword has grown to a team of more than 40 people, and works with renowned brands including Visit Blackpool, Warburtons, TJ Hughes, Genting Casino, Parasol, Atkins and Pannone. The company has also received several awards from industry bodies, including being named one of the Top 30 UK marketing agencies by The Drum magazine as well as earning an RAR accreditation for its services.

Our Services

SEO

Search Engine Optimisation

SEO

Our technical SEO consultants have a track record in boosting rankings, enhancing site speed, and having Google penalties removed. From one-off SEO consultancy to a comprehensive on-site and off-site optimisation strategy, we can help – and we employ only future proof techniques.

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PPC

Pay Per Click

PPC

Delivering return on investment through the competitive channels of pay per click, display and social advertising requires a lot of skill. Our paid advertising specialists pride themselves on an innovative and target-focused approach, always striving to bring you the best results for your budget.

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Design & Build

Web Design and Development

Web design and Development

Our design and development team are the brains behind stunning SEO-friendly websites, engaging online tools, beautiful infographics and bespoke solutions. The vast experience of the team and their rigorous testing processes mean projects are completed seamlessly, flawlessly and efficiently.

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Creative Content

Infographics and interaction

Mobile Marketing

The content marketing team invent, create and distribute eye-catching and thought leading content, from videos and animations to whitepapers and webinars. However, our focus on strategic planning ensures content is seeded out effectively and your brand is seen in exactly the right places.

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Commercial Copywriting

SEO-Optimised Content

Content Creation and Commercial Copywriting

Top notch copywriting has always been at the heart of our approach; by putting the user and the brand first, we produce copy that actually adds value to the site. theEword's content team is made up of passionate writers, who create highly optimised copy as well as fresh blog and news updates.

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Account Management

Dedicated Search Campaign Delivery

Account Management

As the main point of contact for each campaign, our account managers facilitate inter-departmental tasks and ensure work is always to your satisfaction. By delivering bespoke in-depth reporting and keeping clients up to date with progress, they embody our core principle of transparency.

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March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

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Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

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April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

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theEword - 3 hours ago

Get a head start on your short week with our top 5 things to test on your website > http://t.co/4UX2MXV2Rh #CRO http://t.co/3ASylMbXnp

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theEword - 18 hours ago

Google recently joined us to demystify #digitalmarketing. See what happened on that sunny afternoon in #Manchester > https://t.co/XnaHbXBL4p

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theEword - 1 day ago

Are you passionate about #creativecontent? Check out our recent job opportunity > http://t.co/jsk0e4Mizd #digitaljobs http://t.co/MGgwoOPjqO

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theEword - 2 days ago

Read what happened when Google joined us to demystify digital > http://t.co/5Y3PEOamzQ #digitalmarketing http://t.co/g1V2RND0UN

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theEword - 2 days ago

We're looking for the best relationship manager out there. Is that you? > http://t.co/HFE7NXugg0 #digitaljobs http://t.co/mvQQJqrG3T

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Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

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Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

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Who loves theEword

Who loves theEword Who loves theEword