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We are theEword

Our agency is founded on being transparent, forward thinking and commercially minded, and these three principles run through everything we do; which we believe is why our clients have seen so much success.

The passion of our dedicated organic and paid search experts, creatives, journalists, designers, developers and account managers shines through in their work, and they share this energy and experience with our clients.

We use our own purpose-built tools such as Formisimo alongside industry-standard solutions like Google Analytics (for which several members of our team are qualified experts) to provide in depth research and practical, measurable solutions for our clients.

theEword is a Google AdWords Certified Partner, Microsoft AdExcellence certified and RAR-recommended for our Digital Marketing and Design work. We are also a member of pro.manchester and Manchester Digital.

History of theEword

theEword was founded in 2006 by Al Mackin and Tom Glass, as the demand for commercially focused online marketing agencies grew. Both had been on the client side before – Al when he was head of e-commerce for Celltalk PLC and Tom when he worked with internet retail specialists Shop Direct – and they saw a gap in the market for a web agency that would buy into its clients’ targets while providing a complete search marketing solution, from the formulation of the strategy right through to the successful execution of the campaign.

With early client wins including IGT and Managed Communications, theEword grew and grew. In 2010 the team numbered 15, and theEword relocated to its own dedicated office in Trafford Park. Our focus on quality and future proof techniques allowed us to continue to deliver sterling results in the face of changes such as Panda, Penguin and Enhanced Campaigns. Over the years, our core services have diversified to provide a full service to clients, with teams now specialising in creative content production and social advertising.

Today, theEword has grown to a team of more than 40 people, and works with renowned brands including Visit Blackpool, Warburtons, TJ Hughes, Genting Casino, Parasol, Atkins and Pannone. The company has also received several awards from industry bodies, including being named one of the Top 30 UK marketing agencies by The Drum magazine as well as earning an RAR accreditation for its services.

Our Services

SEO

Search Engine Optimisation

SEO

Our technical SEO consultants have a track record in boosting rankings, enhancing site speed, and having Google penalties removed. From one-off SEO consultancy to a comprehensive on-site and off-site optimisation strategy, we can help – and we employ only future proof techniques.

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PPC

Pay Per Click

PPC

Delivering return on investment through the competitive channels of pay per click, display and social advertising requires a lot of skill. Our paid advertising specialists pride themselves on an innovative and target-focused approach, always striving to bring you the best results for your budget.

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Design & Build

Web Design and Development

Web design and Development

Our design and development team are the brains behind stunning SEO-friendly websites, engaging online tools, beautiful infographics and bespoke solutions. The vast experience of the team and their rigorous testing processes mean projects are completed seamlessly, flawlessly and efficiently.

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Creative Content

Infographics and interaction

Mobile Marketing

The content marketing team invent, create and distribute eye-catching and thought leading content, from videos and animations to whitepapers and webinars. However, our focus on strategic planning ensures content is seeded out effectively and your brand is seen in exactly the right places.

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Commercial Copywriting

SEO-Optimised Content

Content Creation and Commercial Copywriting

Top notch copywriting has always been at the heart of our approach; by putting the user and the brand first, we produce copy that actually adds value to the site. theEword's content team is made up of passionate writers, who create highly optimised copy as well as fresh blog and news updates.

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Account Management

Dedicated Search Campaign Delivery

Account Management

As the main point of contact for each campaign, our account managers facilitate inter-departmental tasks and ensure work is always to your satisfaction. By delivering bespoke in-depth reporting and keeping clients up to date with progress, they embody our core principle of transparency.

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Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

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Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

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YouTube video bloggers warned on ‘misleading’ content Wednesday 26th of November, 2014by Andy Williams The ASA has warned video bloggers to clearly label when they are paid to promote products, after a complaint from a journalist and subsequent investigations.

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theEword - 1 hour ago

We’ve delivered over 20 free knowledge share events in 2014, we will round off our events calendar with our digital trends event at #Google

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theEword - 18 hours ago

Read more about what Google and theEword are getting up to in Manchester next week! http://t.co/HjF13a09zo

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theEword - 19 hours ago

We want you all to benefit from our event with Google! Tweet us your questions and get answers straight from Google themselves #AsktheEword

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theEword - 2 days ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

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theEword - 2 days ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

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theEweekly Wrap: 28 Nov Friday 28th of November, 2014by Dan Moores This week: Twitter will scan for apps, Bing labels mobile-friendly sites, and Jennifer Aniston prank video goes viral.

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Who loves theEword

Who loves theEword Who loves theEword