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We are theEword

Our agency is founded on being transparent, forward thinking and commercially minded, and these three principles run through everything we do; which we believe is why our clients have seen so much success.

The passion of our dedicated organic and paid search experts, creatives, journalists, designers, developers and account managers shines through in their work, and they share this energy and experience with our clients.

We use our own purpose-built tools such as Formisimo alongside industry-standard solutions like Google Analytics (for which several members of our team are qualified experts) to provide in depth research and practical, measurable solutions for our clients.

theEword is a Google AdWords Certified Partner, Microsoft AdExcellence certified and RAR-recommended for our Digital Marketing and Design work. We are also a member of pro.manchester and Manchester Digital.

History of theEword

theEword was founded in 2006 by Al Mackin and Tom Glass, as the demand for commercially focused online marketing agencies grew. Both had been on the client side before – Al when he was head of e-commerce for Celltalk PLC and Tom when he worked with internet retail specialists Shop Direct – and they saw a gap in the market for a web agency that would buy into its clients’ targets while providing a complete search marketing solution, from the formulation of the strategy right through to the successful execution of the campaign.

With early client wins including IGT and Managed Communications, theEword grew and grew. In 2010 the team numbered 15, and theEword relocated to its own dedicated office in Trafford Park. Our focus on quality and future proof techniques allowed us to continue to deliver sterling results in the face of changes such as Panda, Penguin and Enhanced Campaigns. Over the years, our core services have diversified to provide a full service to clients, with teams now specialising in creative content production and social advertising.

Today, theEword has grown to a team of more than 40 people, and works with renowned brands including Visit Blackpool, Warburtons, TJ Hughes, Genting Casino, Parasol, Atkins and Pannone. The company has also received several awards from industry bodies, including being named one of the Top 30 UK marketing agencies by The Drum magazine as well as earning an RAR accreditation for its services.

Our Services

SEO

Search Engine Optimisation

SEO

Our technical SEO consultants have a track record in boosting rankings, enhancing site speed, and having Google penalties removed. From one-off SEO consultancy to a comprehensive on-site and off-site optimisation strategy, we can help – and we employ only future proof techniques.

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PPC

Pay Per Click

PPC

Delivering return on investment through the competitive channels of pay per click, display and social advertising requires a lot of skill. Our paid advertising specialists pride themselves on an innovative and target-focused approach, always striving to bring you the best results for your budget.

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Design & Build

Web Design and Development

Web design and Development

Our design and development team are the brains behind stunning SEO-friendly websites, engaging online tools, beautiful infographics and bespoke solutions. The vast experience of the team and their rigorous testing processes mean projects are completed seamlessly, flawlessly and efficiently.

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Creative Content

Infographics and interaction

Mobile Marketing

The content marketing team invent, create and distribute eye-catching and thought leading content, from videos and animations to whitepapers and webinars. However, our focus on strategic planning ensures content is seeded out effectively and your brand is seen in exactly the right places.

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Commercial Copywriting

SEO-Optimised Content

Content Creation and Commercial Copywriting

Top notch copywriting has always been at the heart of our approach; by putting the user and the brand first, we produce copy that actually adds value to the site. theEword's content team is made up of passionate writers, who create highly optimised copy as well as fresh blog and news updates.

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Account Management

Dedicated Search Campaign Delivery

Account Management

As the main point of contact for each campaign, our account managers facilitate inter-departmental tasks and ensure work is always to your satisfaction. By delivering bespoke in-depth reporting and keeping clients up to date with progress, they embody our core principle of transparency.

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February UK search market share: Bing breaks 7% barrier Monday 2nd of March, 2015by James Riches Last month, Bing continued to increase its share of the UK search market, jumping above 7%. Meanwhile, celebrities generated a lot of searches in a busy month for entertainment.

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Google continues to improve Knowledge Graph Tuesday 3rd of March, 2015by Andy Williams Google has continued the Stateside expansion of its Knowledge Graph feature by including hotel booking information within city search results.

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Google proposes to rank websites on facts Wednesday 4th of March, 2015by Martin Lindley Websites may soon see their Google rankings affected if they fail to meet the criteria set out in a new trustworthiness ranking, Knowledge Based Trust (KBT).

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theEword - 5 hours ago

Google proposes to rank websites on facts: http://t.co/h2csehd9z4 http://t.co/2CkJjMyBqZ

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theEword - 7 hours ago

Digital marketing tip #8: You must be a film maker http://t.co/vBFOoo1NCR http://t.co/kUVs3GDhjN

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theEword - 8 hours ago

Google continues to improve Knowledge Graph: http://t.co/rrVn7MJRc0

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theEword - 1 day ago

How to write content good enough for the red carpet: http://t.co/OJ73x8QklT http://t.co/BU1M2wvsVH

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theEword - 1 day ago

Digital marketing tip #7: The Devils in the data http://t.co/vBFOoo1NCR http://t.co/MLqGBjofRs

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Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

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What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

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Starstruck: five tricks from Hollywood you can use to write ... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

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Who loves theEword

Who loves theEword Who loves theEword