RSS LinkedIn Google Plus

Call us: 0800 014 9884

We are theEword

Our agency is founded on being transparent, forward thinking and commercially minded, and these three principles run through everything we do; which we believe is why our clients have seen so much success.

The passion of our dedicated organic and paid search experts, creatives, journalists, designers, developers and account managers shines through in their work, and they share this energy and experience with our clients.

We use our own purpose-built tools such as Formisimo alongside industry-standard solutions like Google Analytics (for which several members of our team are qualified experts) to provide in depth research and practical, measurable solutions for our clients.

theEword is a Google AdWords Certified Partner, Microsoft AdExcellence certified and RAR-recommended for our Digital Marketing and Design work. We are also a member of pro.manchester and Manchester Digital.

History of theEword

theEword was founded in 2006 by Al Mackin and Tom Glass, as the demand for commercially focused online marketing agencies grew. Both had been on the client side before – Al when he was head of e-commerce for Celltalk PLC and Tom when he worked with internet retail specialists Shop Direct – and they saw a gap in the market for a web agency that would buy into its clients’ targets while providing a complete search marketing solution, from the formulation of the strategy right through to the successful execution of the campaign.

With early client wins including IGT and Managed Communications, theEword grew and grew. In 2010 the team numbered 15, and theEword relocated to its own dedicated office in Trafford Park. Our focus on quality and future proof techniques allowed us to continue to deliver sterling results in the face of changes such as Panda, Penguin and Enhanced Campaigns. Over the years, our core services have diversified to provide a full service to clients, with teams now specialising in creative content production and social advertising.

Today, theEword has grown to a team of more than 40 people, and works with renowned brands including Visit Blackpool, Warburtons, TJ Hughes, Genting Casino, Parasol, Atkins and Pannone. The company has also received several awards from industry bodies, including being named one of the Top 30 UK marketing agencies by The Drum magazine as well as earning an RAR accreditation for its services.

Our Services

SEO

Search Engine Optimisation

SEO

Our technical SEO consultants have a track record in boosting rankings, enhancing site speed, and having Google penalties removed. From one-off SEO consultancy to a comprehensive on-site and off-site optimisation strategy, we can help – and we employ only future proof techniques.

Read More »

PPC

Pay Per Click

PPC

Delivering return on investment through the competitive channels of pay per click, display and social advertising requires a lot of skill. Our paid advertising specialists pride themselves on an innovative and target-focused approach, always striving to bring you the best results for your budget.

Read More »

Design & Build

Web Design and Development

Web design and Development

Our design and development team are the brains behind stunning SEO-friendly websites, engaging online tools, beautiful infographics and bespoke solutions. The vast experience of the team and their rigorous testing processes mean projects are completed seamlessly, flawlessly and efficiently.

Read More »

Creative Content

Infographics and interaction

Mobile Marketing

The content marketing team invent, create and distribute eye-catching and thought leading content, from videos and animations to whitepapers and webinars. However, our focus on strategic planning ensures content is seeded out effectively and your brand is seen in exactly the right places.

Read More »

Commercial Copywriting

SEO-Optimised Content

Content Creation and Commercial Copywriting

Top notch copywriting has always been at the heart of our approach; by putting the user and the brand first, we produce copy that actually adds value to the site. theEword's content team is made up of passionate writers, who create highly optimised copy as well as fresh blog and news updates.

Read More »

Account Management

Dedicated Search Campaign Delivery

Account Management

As the main point of contact for each campaign, our account managers facilitate inter-departmental tasks and ensure work is always to your satisfaction. By delivering bespoke in-depth reporting and keeping clients up to date with progress, they embody our core principle of transparency.

Read More »

Twitter sues US government Wednesday 8th of October, 2014by Dan Moores Twitter has filed a lawsuit against the US Justice Department, claiming that it is being prohibited from accurately reporting on government information requests – which it believes it is obligated to do.

More on this story »
james_riches_swap

Bing makes ground in September UK search market share Monday 13th of October, 2014by James Riches Bing was the only major search engine to increase its UK market share in September, climbing 0.4 per cent as Google and Yahoo suffered slight dips.

More on this story »

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

More on this story »
theEword - 3 days ago

Tweets from accounts you don’t follow will soon appear in your timeline http://t.co/L89MdxcvvZ

Reply Retweet Favourite
theEword - 4 days ago

http://t.co/SxOK7Cgy3i introduces the Puls smartwatch http://t.co/mX7yWTO4aP

Reply Retweet Favourite
theEword - 5 days ago

It's food week in our office this week, want to be involved next year? Take a look at our current job opportunities - http://t.co/XqIMl2PGM2

Reply Retweet Favourite
theEword - 6 days ago

For today only National Rail are offering a 16-25 railcard for £18 with the discount code 40YEARS :-)

Reply Retweet Favourite
theEword - 6 days ago

There's 71 days left till Christmas - who has started the Christmas shopping?

Reply Retweet Favourite

theEweekly Wrap: Oct 3 Friday 3rd of October, 2014by Dan Moores

More on this story »

theEweekly Wrap: Oct 10 Friday 10th of October, 2014by Martin Lindley

More on this story »

theEweekly Wrap: Oct 17 Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

More on this story »

Who loves theEword

Who loves theEword Who loves theEword