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theEweekly Wrap 14 August 2009 14 August 2009


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Google has revealed plans to upgrade its search engine software. The company is set to roll out the update - codenamed Google Caffeine - over the coming months. Head of Webspam Matt Cutts said that Google Caffeine would increase the speed and accuracy of search results.

Writing in his official blog, Cutts noted:

“The Caffeine update isn’t about making some UI [user interface] changes here or there. Currently, even power users won’t notice much of a difference at all. This update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure.”

Google has released the beta version of the update and has invited users to submit feedback.

The Facebook diet

Facebook has revealed a new ‘diet’ version of its social networking service. Facebook Lite is a stripped-down version of the popular social site which is intended for use in countries with limited internet service.

Facebook Lite, currently being trialled in India, is billed as a faster, simpler version of the site. It is thought that it will offer smaller pictures and lower resolution video clips in order to decrease loading times.


Facebook Lite

An official statement from Facebook said:

“Facebook Lite is a fast-loading, simplified version of Facebook that enables people to make comments, accept Friend requests, write on people's Walls, and look at photos and Status updates. We are currently testing Facebook Lite in countries where we are seeing lots of new users coming to Facebook for the first time and are looking to start off with a more simple experience.”

In other news, it has been discovered that eight per cent of US companies have sacked employees because of their use of social media sites such as Facebook and Twitter. A study by Proofpoint, an American internet security firm, found the number of employees dismissed for their use of social media sites at work had doubled from 12 months previously.

Other stats included:


  • 17 per cent of companies with over 1,000 members of staff reported having problems with its employees' use of social media portals.

  • 15 per cent of companies have disciplined an employee for violating multimedia sharing/posting policies.

  • 13 per cent of companies conducted an investigation into an employee’s use of a mobile phone or web messaging service, such as MSN Messenger.

Growth is good for Bing

Microsoft search engine Bing received some encouraging news this week as it was revealed its paid click share had substantially increased over the past month.
Research from online marketing group Efficient Frontier discovered that the search engine’s paid click share had increase by 44 per cent in the first week of August, compared to results in the previous month.

Bing queries for Trade and Finance subjects gained an 11 per cent and 22 per cent click share respectively.

News in 140 characters:


  • UK Twitter users rallied around the NHS after it was criticised by various US media. Gordon and Sarah Brown also tweeted in its support.

  • China has retreated over its controversial Green Dam internet filter. The state “respected the choice of individuals who do not install it.”

  • Sara Williams – wife to Twitter boss Evan – became the first to use the service during birth. Tweets included: “Epidural, yes please”

Go Back

Yahoo local reviews are taken from search results Tuesday 15th of April, 2014by Rachel HandYahoo has removed its own local reviews in search results for customers listed with Yelp.

Heartbleed fixes could slow browsing speeds Wednesday 16th of April, 2014by Rachel HandSites have been urged to replace security certificates, which could slow browsers to a snail's pace.

Marketers reveal their top social platform Thursday 17th of April, 2014by Danielle MiddletonFacebook has been voted the most 'marketing friendly' social platform in a recent DMA poll.