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theEweekly Wrap - Manchester SEO, Twitter trends and Yahoo revenue

Studying Manchester SEOA Manchester SEO course has opened in the region. The SEO, PPC and SEM training scheme will be offered to students of Manchester Metropolitan University.

The course, which begins in February, covers a variety of different topics including keywords, optimising content for search engine optimisation and integrating social media campaigns.

Course leader David Edmundson Bird told digital media site How Do that the course would provide students with a solid foundation of SEO techniques.

"I wanted to run a serious day for students in digital marketing to see some real knowledge about SEM. This is so we get a raft of local grads who know more than just what they’ve read in a book."

"There are lots of students across Manchester who have a bit of insight, even a developed knowledge about digital marketing. What they lack is some in-depth knowledge about specific techniques. They’ve heard of SEO, but that’s about it."



Location, location, locationSocial media darling Twitter launched local trends this week.

The new service allows users to see popular discussions in their specific region. Users can see the local trends in the United Kingdom, Mexico, Ireland, Canada, Brazil and a number of US cities. London is the only UK location to have its own local listing, however the new feature is set to be rolled out across a number of different worldwide locations in the following months.

Twitter employee Jenna Dawn said:

"Local Trends will allow you to learn more about the nuances in our world and discover even more relevant topics that might matter to you. We'll be improving this feature over time to provide more locations, languages and data through our API."

When Manchester gets its own local tag, we'll let you know.



Popularity contestYahoo announced a 4 per cent decline in annual revenue this week.

The results were better than expected for the company, which sealed a search deal with Microsoft last year. The majority of the decline came from a 15 per cent annual drop in search advertising revenue, although the company did experience a 4 per cent rise in this sector between quarter three and four.

Yahoo chief executive Carol Bartz said that the results signified the company's growing popularity.

"The fourth quarter marked a strong finish to 2009, which was a transformative year for Yahoo. We beat the high end of our revenue guidance, saw demand for premium display advertising improve significantly, and grew Owned & Operated search advertising revenue sequentially for the first time since the third quarter of 2008."



News in 140 characters

Google announced users could now obtain information feeds for websites without RSS functionality via its Google Reader application.

Ask.com launched an interactive marketing campaign which allows users to dress up the site's mascot in a range of Ben Sherman outfits.

A survey by Pingdom found the number of email users grew 100 million to 1.4 billion worldwide in 2009.


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