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theEweekly Wrap - Social Sorted, Yahoo Japan, Google mobile

Socially mindedtheEword and Juice Digital teamed up this week for 'Social Media. Sorted'; an event which saw several of the region's leading social media thinkers present a series of talks to the Twitterati of Manchester.

The evening, which was held at a sell-out Hive, featured talks from theEword's director Al Mackin, Steve Downes, the managing director of Juice Digital, Mel McGuirk from Pannone and Nick Massey, chief executive of Forever Manchester.

theEword managing director Al Mackin said:

"Social Media. Sorted was a unique opportunity to discover how social media marketing can deliver incredible results. We were thrilled that Manchester's leading social media experts agreed to share their knowledge about this exciting medium."

For a full report on the Manchester social media event, you can read Richard Frost's blog on the evening at theEword blog. Alternatively, you can find out what others had to say by searching for the #socialsorted hashtag on Twitter.


Big in JapanYahoo Japan surprised most SEO and online marketing commentators this week by announcing it would be signing a two-year deal with Google. The arrangement, which is similar to the deal signed between the US arms of Yahoo and Bing in 2009, sees Yahoo Japan return search results, courtesy of the Google algorithm. Reporting on the story, the International Business Times said:

"Yahoo! Japan announced a deal to switch to Google's search engine technology from its own technology. As per the deal, Yahoo! Japan will use Google's online advertising and distribution system, in return Google will be provided access to data on online shopping trends."

Reacting to the news, Yahoo US, which does not own a controlling share in its Japanese arm, commented:

"Yahoo Japan made this decision as an independent and separate publicly traded company, in which Yahoo! holds a 35% equity interest. We amended our agreement with Yahoo! Japan as a result of this decision, and we do not anticipate that this amendment will have a material financial impact on our revenues."


Mobile monstersGoogle's dominance of the mobile search market was revealed this week after research suggested that the company had obtained over 98 per cent of the global mobile search audience.

The statistics from the data hounds at ComScore discovered the search engine giant had pocketed 98.29 per cent of mobile searchers. In contrast, Yahoo and Bing both scored 0.81 and 0.46 per cent of the market.

This will be welcome news for Google, particularly as the company has previously stated its desire to capitalise on the mobile users. Speaking earlier in the year, the firm's CEO Eric Schmidt said:

"We operate with the assumption people will carry with them a mobile device at all times, and that there are applications we can build/people will build on our platform that will allow people to be more productive, more fun."

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