Managed Communications wanted us to build a solid SEO platform on which we could further strengthen the company's digital marketing strategy. As well as the primary goal of delivering more visitors, we set out several other key performance indicators at the beginning of the campaign:
In a highly competitive broad-keyword marketplace, the campaign needed a fresh approach. In addition to identifying and targeting high volume searches, our strategy incorporated on and off-page optimisation centred around specific product names and manufacturers, as well as generic keywords.
Key actions taken
Within three months we had met and exceeded all of our agreed KPIs, delivering solid page one positions for all of Managed Communications' desired terms.
Amazon Fire phone released in US Monday 28th of July, 2014by Rachel HandThe long-anticipated Amazon Fire phone, with its modified Android OS, is now available in the United States.
OkCupid defends experimenting on humans Tuesday 29th of July, 2014by Martin LindleyThe dating website's founder says that this is how websites work.
Twitter shares soar by 35 per cent Wednesday 30th of July, 2014by Rachel HandTwitter shares rose sharply in after-hours trading after the company's quarterly earnings report revealed that its number of monthly active users has gone up.