Managed Communications wanted us to build a solid SEO platform on which we could further strengthen the company's digital marketing strategy. As well as the primary goal of delivering more visitors, we set out several other key performance indicators at the beginning of the campaign:
In a highly competitive broad-keyword marketplace, the campaign needed a fresh approach. In addition to identifying and targeting high volume searches, our strategy incorporated on and off-page optimisation centred around specific product names and manufacturers, as well as generic keywords.
Key actions taken
Within three months we had met and exceeded all of our agreed KPIs, delivering solid page one positions for all of Managed Communications' desired terms.
Yahoo local reviews are taken from search results Tuesday 15th of April, 2014by Rachel HandYahoo has removed its own local reviews in search results for customers listed with Yelp.
Heartbleed fixes could slow browsing speeds Wednesday 16th of April, 2014by Rachel HandSites have been urged to replace security certificates, which could slow browsers to a snail's pace.
Marketers reveal their top social platform Thursday 17th of April, 2014by Danielle MiddletonFacebook has been voted the most 'marketing friendly' social platform in a recent DMA poll.