Managed Communications wanted us to build a solid SEO platform on which we could further strengthen the company's digital marketing strategy. As well as the primary goal of delivering more visitors, we set out several other key performance indicators at the beginning of the campaign:
In a highly competitive broad-keyword marketplace, the campaign needed a fresh approach. In addition to identifying and targeting high volume searches, our strategy incorporated on and off-page optimisation centred around specific product names and manufacturers, as well as generic keywords.
Key actions taken
Within three months we had met and exceeded all of our agreed KPIs, delivering solid page one positions for all of Managed Communications' desired terms.
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