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Why visual content matters in 2014

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Visual content has gained traction over the past year and is predicted to grow over 2014. Find out why you should be creating visual content and what approach you should take to make sure that you content supports your business objectives.

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Facebook vs Google Plus

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In social media, it’s great to have huge membership numbers – but only if those users are active and engaged. As Facebook approaches a billion members and young pretender Google+ continues to grow, which is looking like the strongest marketing investment prospect?

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Online advertising controls

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Successful advertising is all about appealing to the right audience – so anything which offers online users more control is a valuable asset. Google’s new Mute This Ad feature does just that, allowing people to prevent the reoccurrence of campaigns they’d rather avoid in future.

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Get started in mobile marketing

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Mobile websites are still evolving as businesses learn how best to make them profitable, but there are a few basic steps you can take to attract a sizeable smartphone audience, including straightforward design and sensible use of search engine optimisation techniques.

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Useful websites engage users

In the public sector, the design of Manchester City Council’s website hasbeen updated to make useful information more easily accessible. If you run a business, you may think your official website is there to do one thing – sell your wares, both figuratively and literally. However, if you also make your website genuinely useful, you’re more […]

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Can online reviews rebuild trust?

In my early years of choosing holidays – those first few I took with friends, instead of relatives – my research only extended to a flick through Teletext, or peering into the window of a high street travel agent for cheap package deals. Okay, so I knew roughly where Corfu was (very roughly…), but I […]

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Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

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Bing makes ground in September UK search market share Monday 13th of October, 2014by James Riches Bing was the only major search engine to increase its UK market share in September, climbing 0.4 per cent as Google and Yahoo suffered slight dips.

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Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

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Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

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theEword - 18 hours ago

We're looking for a Marketing Manager to join our business development team. Interested? Read more here: http://t.co/NUVAzQjceN

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theEword - 18 hours ago

In case you missed it, Google updated its #Penguin algorithm over the weekend http://t.co/oO43SGWUOD

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theEword - 19 hours ago

Hope everyone has a great week! http://t.co/obstuw2odL

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theEword - 19 hours ago

The iPhone is now the perfect smartphone http://t.co/RAtLagfwv1

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theEword - 4 days ago

Tweets from accounts you don’t follow will soon appear in your timeline http://t.co/L89MdxcvvZ

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theEweekly Wrap: Oct 3 Friday 3rd of October, 2014by Dan Moores

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theEweekly Wrap: Oct 10 Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

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theEweekly Wrap: Oct 17 Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

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Who loves theEword

Who loves theEword Who loves theEword