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Discovery Phase: What is it and why is it essential?

Discovery Phase: What is it and why is it essential?

We’ve all done it before. We’ve all made the mistake of diving straight into a project without conducting all the necessary research. We thought we knew the brand too well to invest time and money into fresh research, or we simply had a super tight deadline. And most of the time, we got away with […]

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Why Your Brand Needs to Focus on Visual Marketing

Why Your Brand Needs to Focus on Visual Marketing

Every business is different, so every company wants to see a different outcome from their digital marketing campaigns. It’s very important to draw up a list of aims at the start of your campaign to keep your company on track and to ensure that you reach those goals. Whether you want to increase your engagement […]

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Recruitment: How technology is changing the way agencies work

Thanks to the success of LinkedIn and online job sites, the majority of the recruitment industry is going online. In fact, according to Glassdoor, 79% of people will now use social media in their job search. Along with social media, mobile is also becoming a preferred channel for job seekers. The fact you can search […]

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Digital Marketing Training: All Killer, No Filler

Finding the right marketing training can be tough. Finding the time to actually fit this training in around your hectic schedule can be even tougher. The good news? We have some great solutions for you. Our half-day digital marketing training sessions bring our team of experts direct to your office. That’s right, you don’t even have […]

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What is Great PR?: A Journalist’s Perspective

Paul Hirst, Sports Reporter for The Times, gives a fascinating insight into what makes great PR, the biggest PR mistakes you can make, and how to approach journalists who will help to establish and promote your brand. What Makes for Bad PR? What makes for bad PR is someone who doesn’t know how a journalist […]

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Targeting Customers at Key Life Events

Leads and conversions are key to business growth and success. All companies strive to achieve higher profits, but some struggle to find new ways to achieve their objectives. In this article we discuss why targeting customers during key life events can lead to leads, conversions and increased customer engagement. Life events Life events are the […]

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Recruitment: 5 content marketing ideas to help you hire candidates

Recruiting the right person for a job vacancy is extremely difficult. That’s because hiring talented and ambitious people is central to the immediate and long-term future of a business. For this reason, you don’t want to get it wrong. Your recruitment tactics should focus heavily on hiring people who, once they start their new job, […]

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The customer journey: how small brands can take on big brands

  How many different internet tabs do you have open when you’re researching something you’ve never bought online before? I’m estimating, but it’s probably a few – between four and ten perhaps. Each tab will probably contain a mixture of content types, such as: Company websites Product listings and descriptions YouTube videos and comments (we […]

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Onsite content: how to write copy that converts users

Your website’s copy has to read nicely if you want to stand any chance of engaging visitors. Spelling, grammar, punctuation and syntax all need to be spot-on. Just one “you’re” when you actually meant “your” is all it takes to make a visitor question your credibility, so there’s no room for mistakes. But, as crucial […]

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~ defibshop ~

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~ Lees Solicitors ~

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"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

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Who loves theEword

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