RSS LinkedIn Google Plus

Call us: 0800 014 9884

Introducing Google Pigeon


Google has unveiled a new algorithm update aimed at improving local search results. Informally named ‘Pigeon’, its effects are already being felt by US site owners.

Read more »

Google SWOT Analysis: It’s All Mobile

With a dramatic reduction in the average Cost Per Click, a big increase in UK search volume but their lowest market share for five years, it’s been and up-and-down 12 months for Google.

theEword CEO Al Mackin reviews some of the good and bad news surrounding the search engine, including their ownership of the mobile marketing space and the challenge that stems from mobile advertisers.

Read more »

UK search focus: January


Find out what the UK has been searching for on Google in January, including snow, schools, cancelled flights, reality TV and HMV.

Read more »

More travel choices from Google


Google Hotel Finder and Google Flight Search have been around for a while without making a big splash – but changes in 2012 and more in the pipeline may see it compete more seriously with Expedia and similar travel search staples.

Read more » – what’s it worth?

There are two inevitabilities in life: death and taxes, so for job security start an undertaking or accountancy business. The demise of electrical retailer Comet has led to the latter being busy, both on the side of the administrators and those who are interested in purchasing the brand. The challenge facing all parties is how […]

Read more »

UK search focus: November

A look at the UK’s Google habits in November shows how much of the interest was given to celebrity stories throughout the month, while the arrival of Black Friday signalled a number of retail-related searches.

Read more »

What’s your map app of choice?


With the iPhone community receiving a boost following the launch of the iPhone 5, will users wait for Apple Maps to settle down and learn from its mistakes, stick with old favourite Google Maps or try Nokia’s Here?

Read more »


"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~


"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

More on this story »

Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

More on this story »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »
theEword - 2 days ago

This Wizard of Oz-inspired wearable lets you click your heels to order a taxi or text your friends

Reply Retweet Favourite
theEword - 3 days ago

We're looking for a Marketing Manager to join our business development team. Interested? Read more here:

Reply Retweet Favourite
theEword - 3 days ago

In case you missed it, Google updated its #Penguin algorithm over the weekend

Reply Retweet Favourite
theEword - 3 days ago

Hope everyone has a great week!

Reply Retweet Favourite
theEword - 3 days ago

The iPhone is now the perfect smartphone

Reply Retweet Favourite

theEweekly Wrap: 3 Oct Friday 3rd of October, 2014by Dan Moores

More on this story »

theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

More on this story »

Who loves theEword

Who loves theEword Who loves theEword