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Facebook vs Google Plus

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In social media, it’s great to have huge membership numbers – but only if those users are active and engaged. As Facebook approaches a billion members and young pretender Google+ continues to grow, which is looking like the strongest marketing investment prospect?

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Get started in mobile marketing

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Mobile websites are still evolving as businesses learn how best to make them profitable, but there are a few basic steps you can take to attract a sizeable smartphone audience, including straightforward design and sensible use of search engine optimisation techniques.

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Android apps 4 of the best

I no longer ask people whether they have a smartphone. Instead I ask, ‘do you have an iPhone, or do you have an Android?’ I’ve become someone who expects everyone to have converted to smart technology. Generally, one of the first things that people do when they get a smartphone is look through the app […]

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Mobile web or Responsive Web Design?

Same goal, different method A boom in mobile technology in recent years means that the internet can now be accessed from a wide range of different devices, from computers to smartphones to tablet devices. As a result, the development of mobile websites has become necessary to ensure that content is optimised for viewing via different […]

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How landing page optimisation can improve a mobile campaign

Another step forward for mobile advertising The emergence of the smartphone has resulted in a huge cultural shift as people now browse the internet on the go, and do so on a significantly smaller screen. This alternative way of surfing means that websites and their adverts must adapt in order to keep up with the […]

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Tweet Gig: Stand-up comedy embraces Twitter

Working the Twittersphere Using social networking to sell a product is an avenue which has been fully exploited since Facebook came to prominence. Hundreds of multinational companies now use the site to keep consumers in the loop, often inundating inboxes and home page feeds with news on costs, features and release dates. The introduction of […]

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Confusion, frustration, anticipation? It can only be the iPhone 5

Mystery surrounds the release date of the iPhone 5 Apple has almost recovered from the dreaded antenna-gate; not to mention cracked glass, lack of radio, Flash, storage space, etc. Now it has even more on its fancy plate. Fanboys (and girls) have been hankering for the iPhone 5 since last June’s Apple showcase. That summer […]

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Smartphone Market Share Q4 2010

Nokia records smartphone market share drop as Google claims top spot The year 2010 ended with Google claiming the top spot in smartphone market share. The search engine behemoth has seen its Android operating system help power its smartphones to the market leader position. During Q4 2010, 33.3 million smartphones shipped ran on Android, representing […]

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How-Do you make a mobile site?

theEword launches new How-Do mobile site in less than one month Easier to use, quicker and it takes no management time Advanced redirects mean that mobile users get the best experience The mobile web is becoming more important with each passing day. In the UK alone, more than 13.5 million people now surf the internet […]

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Battle of the Smartphones

This week’s news that Google has released their latest smartphone, the Nexus S, comes at the end of a year that has seen some huge advances in the market, along with some of the greatest rivalries in the technological world. Forget the iPad – the smartphone is the must-have accessory for 2010 and make no […]

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Testimonials

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~ Screwfix Bathrooms ~

  Screwfix Bathrooms

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~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

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Twitter sues US government Wednesday 8th of October, 2014by Dan Moores Twitter has filed a lawsuit against the US Justice Department, claiming that it is being prohibited from accurately reporting on government information requests – which it believes it is obligated to do.

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Bing makes ground in September UK search market share Monday 13th of October, 2014by James Riches Bing was the only major search engine to increase its UK market share in September, climbing 0.4 per cent as Google and Yahoo suffered slight dips.

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Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

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theEword - 3 days ago

Tweets from accounts you don’t follow will soon appear in your timeline http://t.co/L89MdxcvvZ

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theEword - 4 days ago

http://t.co/SxOK7Cgy3i introduces the Puls smartwatch http://t.co/mX7yWTO4aP

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theEword - 5 days ago

It's food week in our office this week, want to be involved next year? Take a look at our current job opportunities - http://t.co/XqIMl2PGM2

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theEword - 6 days ago

For today only National Rail are offering a 16-25 railcard for £18 with the discount code 40YEARS :-)

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theEword - 6 days ago

There's 71 days left till Christmas - who has started the Christmas shopping?

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theEweekly Wrap: Oct 3 Friday 3rd of October, 2014by Dan Moores

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theEweekly Wrap: Oct 10 Friday 10th of October, 2014by Martin Lindley

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theEweekly Wrap: Oct 17 Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

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Who loves theEword Who loves theEword