Topcomms is a trading arm of Executive Telecommunications Ltd, the UK’s leading distributor of business telecommunications products. The group specialises in business-to-business retail of equipment including telephones, wireless headsets, printers and fax machines.
A 2003 management buyout at Topcomms’ parent company brought with it a new era of technological awareness. The company arrived at a revised mission to maintain its place in the market via investment in new and emerging technologies. Part of this strategy would involve the building of a customer-facing online sales arm.
Executive Telecommunications had previously contracted theEword with a brief to optimise their existing, small-scale web operations. When this was completed, the prospect of a larger e-commerce project was discussed.
Executive Telecommunications commissioned theEword to design and build what would become the Topcomms website. This was the first time the company had taken definitive steps into the online world; the new website would be their first dedicated internet sales operation.
theEword designed and built the Topcomms website, integrating a brand new back-end system with Executive Telecommunications’ existing set-up, ensuring that the online operation would be as efficient and successful as its real-world counterpart. In addition to this, theEword built, managed and optimised four additional sales channels for the website.
Topcomms continues to go from strength to strength. Turnover increased 200 per cent in the 18 months leading to January 2009, while traffic to the Topcomms website continues to increase circa 30 per cent month-on-month. Meanwhile, average order value has almost doubled.
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