Innovative, commercial search engine optimisation campaigns from an award-winning agency.
Search engine optimisation (SEO) is the process by which you can push your website higher up the search engine rankings. The better your position, the more traffic you will receive and the more conversions you will add to your bottom line.
We define SEO as the process of making changes to your website – whether that’s changes to the code, the content, or links – so that traffic from search engines increases. Making natural, quality-focused changes to your site will improve Google’s view of its credibility. If your website carries greater authority, you will appear higher up the results pages and receive a greater number of visitors. The key to a good SEO campaign is to ensure you’re the authority on relevant keywords, so that you’ll appear in the search results of potential customers, and to plan effectively to achieve success in a timescale that will bring profitability.
Focusing on profit from organic search
theEword is a commercial digital marketing agency – all of our SEO campaigns are designed to ensure clients get a
significant return on their investment.
Our process begins with an analysis of your marketplace, then the build of a feasibility study. All search engine optimisation campaigns need to be financially justified, so we ascertain just how much traffic SEO would bring in to your site and the volume of sales you’d expect from those visitors. This gives both parties an understanding of how much impact a good
search engine optimisation strategy could make. We work pro-actively with all new clients to feed actual data into our
forecasts, so they are as accurate and grounded as possible.
Why work with theEword?
We’d love to have you as one of our clients: at theEword, we go as far as we can to make you feel like part of the family – our team becomes an extension of yours.
Our SEO Services
theEword offers SEO consultancy on any project. We’ve worked with companies ranging from start-ups to multi-billion-pound international corporations, assessing existing websites and advising on the creation of new ones. Of course, we don’t just stop there – our design and build team will use their expertise and the advice of our SEO specialists to assist.
Search Engine Optimisation
theEword carries out extensive analysis of your market, website and keywords to ensure that your online operations run as effectively as possible. A thorough ‘MOT’ of your site, looking at everything from content to coding, reveals its current level of optimisation and highlights areas in which possible improvements could be made. We then use this information to make the appropriate changes, maximising visibility to search engines and driving up your sales potential.
Content plays a very important role in SEO and in driving natural traffic to your site. Engaging and relevant text not only attracts visitors to your site but also increases the value placed upon your pages by search engines.
theEword provides a wide range of content, all optimised with the keywords and formatting needed to give it weight in search engine listings. We also offer ongoing content support, continuing to provide a regular supply of copy after the initial
population of your site. This maintains keyword spread and keeps websites visible to search engines.
Linkbaiting is a copywriting service designed to maximise your content’s attractiveness, with two main benefits. Firstly, attention-grabbing content draws visitors to your website (some of our clients get over 10 per cent of their traffic via pages that we’ve written for them). Secondly, if the copy is unique, thought-provoking and of a high quality, users are more likely to share it on the internet – effectively marketing your site at no extra cost to you.
Driving traffic via natural search and improving placements in search engine results pages are long-term necessities if your website is to realise its full potential.
The methods outlined above allow theEword to maximise the effectiveness of your online operations and deliver high
numbers of visitors – and sales – to your site.
To talk more about our SEO services, and for a free quotation call our MD Daniel Nolan on 0161 848 4300 or