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Google Plus redesign proves controversial

Google+ redesign proves controversial

Google+ has been given a controversial facelift that borrows heavily from other social networks.

Since last summer’s launch, Google+ has received plenty of sign-ups thanks largely to heavy cross-promotion from other Google products and the ease with which users of services such as Gmail can register at the click of a button – the company claims more than 170 million have already joined. However, it has struggled to persuade these users to spend time onsite or engage with other users. This revamp looks to address that problem by seemingly taking inspiration from Facebook, Twitter and Chatroulette.

Familiar Google+ features

A number of the Google+ redesign features will already be familiar to social media fans:

Interestingly, Vic Gundotra, senior vice president at Google, also indicated that the Google+ redesign was part of a wider move to redesign the company’s products. He said: “By focusing on you, the people you care about, and the stuff you’re into, we’re going to continue upgrading all the features you already know and love – from Search and Maps to Gmail and YouTube. With today’s foundational changes we can move even faster – toward a simpler, more beautiful Google.”

But Tom Glass, creative director at theEword, is unconvinced by the changes. He said: “The updated design for Google+ is long overdue but it doesn’t look as if they’ve done much more than borrow features from established social networks. If Google really wants to boost engagement, it needs to come up with innovative ideas and roll them out before the competition.”

The following official Google video shows the main changes on the Google+ redesign:

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