RSS LinkedIn Google Plus

Call us: 0800 014 9884

Confusion, frustration, anticipation? It can only be the iPhone 5

Mystery surrounds the release date of the iPhone 5

Apple has almost recovered from the dreaded antenna-gate; not to mention cracked glass, lack of radio, Flash, storage space, etc. Now it has even more on its fancy plate.

Fanboys (and girls) have been hankering for the iPhone 5 since last June’s Apple showcase. That summer haze of time soon comes round, and now we’re all agonisingly close to getting our hands on its innovative Retina Display screen.

Thing is, this year’s annual Apple summer conference is only focusing on software. This could mean no grand unveiling of hardware by the ailing Steve Jobs.

Where’s the buzz?

There’s usually a spring buzz of prototype designs, romanticised ideas and playful optimism surrounding the iPhone. Even Apple themselves supposedly got in on the action last year by leaking information. Remember that ‘fake’ ugly, cheap-looking square slab they found in a dingy bar in the States? Well that turned out to be the actual iPhone 4 which we grew to love, like a middle child.


Battling against the backlash

Fast-forward one agonising year, consumers have grown frustrated and some cynics believe the iPhone is purposefully built to be so flimsy that it needs to be fixed or replaced in quick succession at a high cost. Talking of which, it hasn’t been long since the iPad 2 was unleashed to a frenzy of media coverage.

The techy tablet has actually been a great success but perhaps even Apple don’t expect their customers to fork out for a new phone as well as the leading tablet. Maybe this is one of the reasons why Steve Jobs and co could be delaying the iPhone 5 release until at least September.

Meanwhile, the Apple rumour mill ISN’T in overdrive, it’s grinding slower than ever; possibly due to smartphone buyers’ eyes wandering to the temptations of Android instead. No longer are you simply either iPhone or Blackberry.

HTC’s HD Desire crept up while the last iPhone snored away, sleeping through its alarm (yes, some of them got confused by our beloved British Summer Time). So how can it burst back to life? What’s certain is that, if the iPhone 5 launch is delayed until the autumn, it will need to be something very special indeed.

Written by Jack Titley

Google continues to improve Knowledge Graph Tuesday 3rd of March, 2015by Andy Williams Google has continued the Stateside expansion of its Knowledge Graph feature by including hotel booking information within city search results.

More on this story »

Google proposes to rank websites on facts Wednesday 4th of March, 2015by Martin Lindley Websites may soon see their Google rankings affected if they fail to meet the criteria set out in a new trustworthiness ranking, Knowledge Based Trust (KBT).

More on this story »

Google launches AdWords Android app Thursday 5th of March, 2015by Dan Moores The AdWords app allows users to monitor their campaigns through stats and figures, and also enables adjustments to budgets and bids. It is currently only available to Android users.

More on this story »
theEword - 7 hours ago

Digital marketing tip #9: Social media is no longer free http://t.co/vBFOoo1NCR http://t.co/oF2uGNNMc8

Reply Retweet Favourite
theEword - 10 hours ago

Pinterest is testing animated ad pins to grab your attention: http://t.co/cC4hOKpvEu

Reply Retweet Favourite
theEword - 1 day ago

Google proposes to rank websites on facts: http://t.co/h2csehd9z4 http://t.co/2CkJjMyBqZ

Reply Retweet Favourite
theEword - 1 day ago

Digital marketing tip #8: You must be a film maker http://t.co/vBFOoo1NCR http://t.co/kUVs3GDhjN

Reply Retweet Favourite
theEword - 1 day ago

Google continues to improve Knowledge Graph: http://t.co/rrVn7MJRc0

Reply Retweet Favourite

Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

More on this story »

What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

More on this story »

Starstruck: five tricks from Hollywood you can use to write ... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword