RSS LinkedIn Google Plus

Call us: 0800 014 9884

Confusion, frustration, anticipation? It can only be the iPhone 5

Mystery surrounds the release date of the iPhone 5

Apple has almost recovered from the dreaded antenna-gate; not to mention cracked glass, lack of radio, Flash, storage space, etc. Now it has even more on its fancy plate.

Fanboys (and girls) have been hankering for the iPhone 5 since last June’s Apple showcase. That summer haze of time soon comes round, and now we’re all agonisingly close to getting our hands on its innovative Retina Display screen.

Thing is, this year’s annual Apple summer conference is only focusing on software. This could mean no grand unveiling of hardware by the ailing Steve Jobs.

Where’s the buzz?

There’s usually a spring buzz of prototype designs, romanticised ideas and playful optimism surrounding the iPhone. Even Apple themselves supposedly got in on the action last year by leaking information. Remember that ‘fake’ ugly, cheap-looking square slab they found in a dingy bar in the States? Well that turned out to be the actual iPhone 4 which we grew to love, like a middle child.


Battling against the backlash

Fast-forward one agonising year, consumers have grown frustrated and some cynics believe the iPhone is purposefully built to be so flimsy that it needs to be fixed or replaced in quick succession at a high cost. Talking of which, it hasn’t been long since the iPad 2 was unleashed to a frenzy of media coverage.

The techy tablet has actually been a great success but perhaps even Apple don’t expect their customers to fork out for a new phone as well as the leading tablet. Maybe this is one of the reasons why Steve Jobs and co could be delaying the iPhone 5 release until at least September.

Meanwhile, the Apple rumour mill ISN’T in overdrive, it’s grinding slower than ever; possibly due to smartphone buyers’ eyes wandering to the temptations of Android instead. No longer are you simply either iPhone or Blackberry.

HTC’s HD Desire crept up while the last iPhone snored away, sleeping through its alarm (yes, some of them got confused by our beloved British Summer Time). So how can it burst back to life? What’s certain is that, if the iPhone 5 launch is delayed until the autumn, it will need to be something very special indeed.

Written by Jack Titley

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »

May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

More on this story »
Twitter
theEword - 2 hours ago

Confident your website is optimised for mobile? We've made it easy for you to check > http://t.co/YRQZgq1jUR http://t.co/tJOoDgWgGi

Twitter
theEword - 5 hours ago

The 'Fight of the Century', General Election & #Eurovision. We look back at the biggest UK #search trends from May http://t.co/rDm188XSTV

Twitter
theEword - 8 hours ago

We want someone passionate about #digital to be our new #PPC executive. Is that you? > http://t.co/2zcbnixs6o http://t.co/ye95ywjwA9

Twitter
theEword - 8 hours ago

To celebrate the start of #Wimbledon2015 we are having a strawberries and cream afternoon in the office http://t.co/FnS0vlbnEg

Twitter
theEword - 12 hours ago

Don't miss out on the Super Early Bird Rate of £99 for our #digitalmarketing #training > http://t.co/6pImOR6loY http://t.co/L91wYDRiXE

Why it’s time to stop obsessing over search engine rankings Friday 12th of June, 2015by Dan Moores In this blog, we look at why the time is well past for some business owners and directors to let go of their obsession with rankings, and focus more on metrics like traffic and conversions.

More on this story »

What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

More on this story »

What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword