RSS LinkedIn Google Plus

Call us: 0800 014 9884

Creative mistakes – Innovative 404 pages

A 404 error page doesn’t just have to be a bland message; theEword creative director Tom Glass talks us through some of the options available for web designers when creating an error page.

Creativity:

This interactive 404 page, from an American film studio, is creative brilliance. It demonstrates how a simple error message can emphasise the innovation and originality of an organisation.

Be witty:

The 404 page from the BBC takes an iconic photograph and turns it into a subtle joke at the corporation’s expense. It’s witty and charming, capitalising on the company’s heritage to create an innovative 404 page.

Call to action:

This computer commerce store uses its 404 page to advertise its services to the user. The phone number is positioned for maximum exposure, inviting potential consumers to contact the business for more details.

Present other options:

The social network Vimeo offers waylaid users an opportunity to go to other areas of the site. Use this technique to stop readers completely bouncing off the domain after a 404 error.

Use humour:

The 404 error page from Twitter client Hootsuite uses humour to explain that an error has occurred. It gives the brand a personality and allows the user an insight into the working culture of an organisation.

Written by Tom Glass
james_riches_swap

Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

More on this story »

Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

More on this story »

Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

More on this story »
theEword - 3 days ago

Read our latest Eweekly wrap here: http://t.co/WkZKyDq4w8

Reply Retweet Favourite
theEword - 3 days ago

We are ready for our Christmas buffet! :-) http://t.co/a8jddlOBiu

Reply Retweet Favourite
theEword - 4 days ago

We already have one very cool Christmas Jumper this morning! http://t.co/jCkWMcQqjd

Reply Retweet Favourite
theEword - 4 days ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

Reply Retweet Favourite
theEword - 5 days ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

Reply Retweet Favourite

theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

More on this story »
daniel_nolan_swap

Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

More on this story »

theEweekly Wrap: 19 Dec Friday 19th of December, 2014by Dan Moores This week: The US thinks North Korea hacked Sony, IBM succeeds in cloud computing, and Google fights antitrust lawsuit.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword