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Creative mistakes – Innovative 404 pages

A 404 error page doesn’t just have to be a bland message; theEword creative director Tom Glass talks us through some of the options available for web designers when creating an error page.

Creativity:

This interactive 404 page, from an American film studio, is creative brilliance. It demonstrates how a simple error message can emphasise the innovation and originality of an organisation.

Be witty:

The 404 page from the BBC takes an iconic photograph and turns it into a subtle joke at the corporation’s expense. It’s witty and charming, capitalising on the company’s heritage to create an innovative 404 page.

Call to action:

This computer commerce store uses its 404 page to advertise its services to the user. The phone number is positioned for maximum exposure, inviting potential consumers to contact the business for more details.

Present other options:

The social network Vimeo offers waylaid users an opportunity to go to other areas of the site. Use this technique to stop readers completely bouncing off the domain after a 404 error.

Use humour:

The 404 error page from Twitter client Hootsuite uses humour to explain that an error has occurred. It gives the brand a personality and allows the user an insight into the working culture of an organisation.

Written by Tom Glass

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theEword - 7 mins ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

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theEword - 50 mins ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

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theEword - 23 hours ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

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theEword - 24 hours ago

ICYMI: Read last week's blog on the final #LightAFire14 of the year. http://t.co/ka7Nnu4rsx

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theEword - 5 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

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theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

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