RSS LinkedIn Google Plus

Call us: 0800 014 9884

Nexus One Google’s take on online retail

No prizes for guessing what’s the big story of the week. Yesterday, Google finally lifted the lid on the Nexus One at a specially-convened press conference. Google phone features are as expected, so you’ll find a 3.7-inch display with a 480 x 800 pixel display and a 5-megapixel camera. The advertising giant has also found space for Bluetooth, 7 hours of video playback and a voice-activated keyboard for hands-free texting and emailing.

Google – the online retailer

But amid all the buzz about the Nexus One, something else risks being overshadowed. Google, which has built its reputation on free search engines and software, has finally taken the leap into paid-for hardware. The Nexus One has an unlocked price tag of £331. And to start with, it will be sold exclusively through a brand new Google web store at www.google.com/phone. After 12 years revolutionising search, PPC, web browsers, freeware and more, Google has finally become an online retailer. This begs the question – what does the Google web store do differently?

  1. It’s simple
    Google has made its name by keeping simplicity at the heart of everything it does. The Google homepage is a pared-down version of Yahoo, Chrome is a pared-down version of Internet Explorer and Gmail is a pared-down version of Hotmail.

    The Google web store continues that trend by being markedly simpler than rivals such as the iPhone homepage. Whereas Apple fills the homepage with hundreds of links, words, tabs and dynamic images, Google contents itself with a mere 50 words and one static picture. Most visitors will never get through all the information on the iPhone site, whereas a few minutes is enough to learn about the Nexus One.

  2. It’s fun
    This company also prides itself on having a sense of fun. For example, it’s constantly putting out new Google doodles to greet search engine users and the ‘I’m Feeling Lucky’ button lets you make random discoveries. More recently, it has even started introducing animated doodles.

    Again, that idea is carried over onto the Google web store. Users are invited to take a 3D tour of the Nexus One, while animated measuring tape and headphones draw themselves when you request more details on the specs page. There’s even an interactive feature that measures your hand to show how small the Google phone really is.

  3. It’s intuitive
    Down the years, Google has won over many internet users thanks to its intuitive search results. Search for specific products and relevant PPC ads pop up, location-based searches bring up a local map and branded searches such as ‘Coca-Cola’ give you several indented results from a single website.

    Now, one of the main selling points of any smartphone is the touchscreen. But unlike the iPhone homepage, Google actually gives visitors a taste of this technology through their computer. Simply select an app on the phone image and Google launches a brief video explaining how it works – much more intuitive than Apple’s tabs and more like a smartphone too.

    And crucially for an online retailer, the call to action is also far more prominent on the Google web store. The ‘get your phone’ button is big, blue and impossible to miss, whereas the tiny ‘buy iPhone’ button on the Apple website is easy to overlook amid the wealth of other information.


Obviously it will take more than a well-designed website for the Nexus One to win the smartphone war. Nevertheless, the Google web store is simpler, more fun and more intuitive than its rival. And that strategy has served Google extremely well in the past.

Richard Frost

Written by Richard Frost
james_riches_swap

Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

More on this story »

Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

More on this story »

Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

More on this story »
theEword - 2 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

Reply Retweet Favourite
theEword - 4 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

Reply Retweet Favourite

theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

More on this story »

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword