RSS LinkedIn Google Plus

Call us: 0800 014 9884

The Future of Typography and the Web

Last week it was announced that Adobe was partnering with Typekit to bring some of Adobe’s best and most famous fonts to the forefront of the web. There are many advantages to using a service such as Typekit on the web and it not only lets websites look more textured – through the use of a wider arrangement of fonts – but it is also one of the easiest font replacement technologies currently available.

For those unfamiliar with Typekit or font replacement, the advantage is this: services such as Typekit make it possible to use fonts that otherwise might not be available. Previously, there was no way to know if a user had a particular font installed.

For example, a website designer chose to use the font Museo Slab (pictured below) for a heading, rather than Helvetica. The Museo Slab font may not be installed on a user’s computer and, as a result, the viewer would see another, more-basic font. The beauty of a service like Typekit, is that these “special” fonts are stored on a server, and then displayed to any viewer when a site loads. This means users are going to see the site as it was designed.

Museo Slab Font

So what does this mean for the future of typography on the web? Well, quite simply, it means user experiences can only get richer. By having a wider array of typography available to use, website design companies can create visually pleasing websites without sacrificing search engine optimisation. For example, where designers may have had to use images for titles or headings before (in order to produce the most-aesthetically pleasing visuals), static text can now be used.

It’s interesting to see where this feature takes web design trends in regards to typography on the web. Still, we must remember that technology changes all the time – and just because we have the ability to use hundreds of fonts, doesn’t necessarily mean that we should (at least not all on the same website or page). As Brian Hoff of The Design Cubicle stated, “With beautiful type comes great responsibility.”

What do you think the future holds for typography on the web? Are there any particular features that you would like to see?

Written by Rachel Shillcock

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »

Microsoft devises new 'ubiquity' strategy for Bing Monday 27th of October, 2014by Dan Moores In an effort to increase Bing's market share, Microsoft executives have revised the strategy for the company's search engine and its paid ad services.

More on this story »

Twitter withdraws Google Glass support Wednesday 29th of October, 2014by Andy Williams Twitter has quietly announced that it has pulled its app from Google Glass with immediate effect, although a third party developer could step in and fill the gap.

More on this story »
theEword - 1 day ago

Think about semantic search - write blogs that answer people's common questions #contentontoast

Reply Retweet Favourite

theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and Bono says sorry.

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword