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theEweekly Wrap – Android, Google and Twitter

Android uprising Apple’s iPhone woes continued this week after statistics revealed that Android-based phones pocketed 17.2 per cent of global sales in the second quarter of this year. The news will be discomforting for Apple for a few reasons, but most notably because Android recorded an incredible 15.4 per cent jump from the same figures last year. Apple’s iPhone OS meanwhile notched up a 14 per cent share of the market (up one per cent from last year).

“It will be interesting to see how long Apple fans remain in denial about the power of an open versus closed platform strategy,” wrote Henry Blodget in the Business Insider.

Meanwhile, things weren’t all that rosy for Android and Google as software manufacturer Oracle sued the firm for patent and copyright infringement over the use of Java in the Android OS.

Google image woe While the redesign of Google image search has received a warm reception from many, SEO blog Search Engine Roundtable highlighted a previously unknown issue.

The site covered a message submitted to the Google Web Search Help from staff at a New Zealand school, complaining that the new design had substantially increased their data usage.

According to the school’s administrator, the new-look Google image SERPs had resulted in a 130 per cent increase in bandwidth usage, rising the school’s data consumption from 17GB to 39GB in one week.

The message read:

“We have had to shut down our whole network until we can resolve this issue. We are concerned that other schools who do not manage their own networks will have no idea this is happening.”

Around the world It’s been a busy week for Twitter and everyone’s favourite social network site has rarely been out of the news over the past five days. Aside from announcing a new ‘tweet this’ button for third-party websites, possibly the biggest news for the site came on Thursday with the news that Twitter usage has grown across the globe.

Indeed, a report for comScore found usage of Twitter.com had increased globally by 109 per cent, compared to the previous year. Usage in Latin America had grown by 305 per cent, while the Asia Pacific region recorded a 243 per cent rise in users.

It’s worth pointing out that the survey only registered visitors to the Twitter homepage and did not count mobile usage statistics.

Written by Tom Mason

Google adds 'call-only' option to AdWords Tuesday 24th of February, 2015by Dan Moores When a user clicks a call-only ad on their mobile phone, it dials the phone number displayed – instead of taking the user to a landing page on the advertiser's website.

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Google gives businesses new features Wednesday 25th of February, 2015by Martin Lindley Google has revealed two new features for businesses: one allows the use of chat features within the search engine results, while the other allows the selection of search display pictures.

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Google to start warning users on slow sites? Thursday 26th of February, 2015by Andy Williams Google is reportedly testing a system which will warn users of slower websites by flagging them up with a red “slow” label within its search results.

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theEword - 3 days ago

Google gives businesses new features: http://t.co/mYcu0V0mcu http://t.co/lFQMmXoH9N

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theEword - 3 days ago

Digital marketing tip #5: Stop obsessing over ‘channel’ http://t.co/vBFOoo1NCR http://t.co/sHzGlmKgBI

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theEword - 3 days ago

Google to start warning users on slow sites? http://t.co/X21mZu9nse http://t.co/WkazE23NBh

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theEword - 3 days ago

Why the internet is going crazy over the colour of a dress: http://t.co/OUO86YfEVm

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theEword - 4 days ago

Lessons from Hollywood on how to write content that gets attention: http://t.co/UAc17QMCOQ http://t.co/knv5DBjjce

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Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

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What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

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Starstruck: lessons from Hollywood on how to write content t... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

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