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theEword Academy: Designing a great website

Stephen Dixon, web designer at theEword, tells us how he goes about creating a perfect website

Creating a website requires experience and technical expertise. A design has to satisfy a client and attract a user and much like my copywriting colleagues, it is my responsibility to produce a product which serves two masters. There are a number of factors to consider when creating a website. Here are just four.

Stick to the brief

I rely on the brief to form the foundation of a design; it is the structure which I build a website around. As any good designer will tell you, a brief sparks the imagination. You create a vivid picture of how a website will look based on the desires of a client.

Have the experience

Having worked in web design for seven years, I am able to utilise my experience to create functional and stylish websites. As a designer, you learn what works and what does not. You can draw on previous briefs and commissions to create attractive and practical websites.

Experience is key in web design. This allows me to incorporate designs and ideas from similar projects; each brief is an opportunity for designers to develop a theme or motif into something more.

Be aware of current trends

It is important to stay ahead of current creative trends. Websites need to be fresh, engaging and innovative. Only by keeping abreast of the latest techniques can you hope to keep producing appealing designs – for both the user and the client.

Know your audience


Working for a full-service digital agency like theEword gives me the opportunity to understand the user. As a designer, it is vital I know as much about the audience as possible. Working with Mark Baker (Online marketing manager at theEword), I am able to understand exactly who I am designing for. This allows me to alter my designs in order to directly appeal to the intended individual.
Written by Stephen Dixon
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