RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEword Academy: Designing a great website

Stephen Dixon, web designer at theEword, tells us how he goes about creating a perfect website

Creating a website requires experience and technical expertise. A design has to satisfy a client and attract a user and much like my copywriting colleagues, it is my responsibility to produce a product which serves two masters. There are a number of factors to consider when creating a website. Here are just four.

Stick to the brief

I rely on the brief to form the foundation of a design; it is the structure which I build a website around. As any good designer will tell you, a brief sparks the imagination. You create a vivid picture of how a website will look based on the desires of a client.

Have the experience

Having worked in web design for seven years, I am able to utilise my experience to create functional and stylish websites. As a designer, you learn what works and what does not. You can draw on previous briefs and commissions to create attractive and practical websites.

Experience is key in web design. This allows me to incorporate designs and ideas from similar projects; each brief is an opportunity for designers to develop a theme or motif into something more.

Be aware of current trends

It is important to stay ahead of current creative trends. Websites need to be fresh, engaging and innovative. Only by keeping abreast of the latest techniques can you hope to keep producing appealing designs – for both the user and the client.

Know your audience


Working for a full-service digital agency like theEword gives me the opportunity to understand the user. As a designer, it is vital I know as much about the audience as possible. Working with Mark Baker (Online marketing manager at theEword), I am able to understand exactly who I am designing for. This allows me to alter my designs in order to directly appeal to the intended individual.
Written by Stephen Dixon

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »

Microsoft devises new 'ubiquity' strategy for Bing Monday 27th of October, 2014by Dan Moores In an effort to increase Bing's market share, Microsoft executives have revised the strategy for the company's search engine and its paid ad services.

More on this story »

Twitter withdraws Google Glass support Wednesday 29th of October, 2014by Andy Williams Twitter has quietly announced that it has pulled its app from Google Glass with immediate effect, although a third party developer could step in and fill the gap.

More on this story »
theEword - 15 hours ago

We scooped Silver in the Sites and Search category! No Gold was awarded. #Fresh2014

Reply Retweet Favourite

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and Bono says sorry.

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

theEweekly Wrap: 31 Oct Friday 31st of October, 2014by Andy Williams This Week: Google steps up fight against privacy, Bing allows searching with emojis and Facebook announces new chatroom feature.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword