AdWords is Google's primary pay per click (PPC) marketing channel and offers businesses an intuitive platform through which to manage campaigns - either in-house or with the help of AdWords Certified Partners like theEword

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Whether your business has used AdWords or not, you will be familiar with the PPC adverts themselves from their appearances at the top and right hand side of the Google Search Engine Results Pages (SERPs). A faintly coloured box and text introducing "Ads related to [your search]" highlight the ads on the page. Through the PPC system, advertisers specify which Google search terms they would like to trigger the appearance of their adverts. Businesses only pay when a user clicks on an advert.

The use of keywords and search terms to show targeted adverts can work exceptionally well for businesses - especially those offering a niche service - as it allows marketing budget to be spent advertising to internet users who are already enthusiastic about their product. By choosing to market a business through Google AdWords, hit-and-miss advertising associated with wider-reaching print or web campaigns is minimised.

Today, the impact of Google AdWords PPC campaigns has been further enhanced by the arrival of extensions, such as site links, product listings, customer ratings and (on mobile phones) click-to-call, all of which are shown to improve the clickthrough and conversion of pay per click ads.

Google AdWords history

Google AdWords has been helping businesses create highly-focused and successful marketing campaigns since 2000. Originally, marketers were charged a monthly fee by Google AdWords to set up and manage advertising strategies, but a self-management system was later introduced, whereby charges were made on a more flexible, per-ad basis. This gave businesses the freedom to run their own accounts.

The Google Advertising Professional Programme was launched in 2005 to provide an accreditation to individuals and businesses who complete AdWords training courses and pass exams on the platform. theEword is a Google AdWords Certified Partner, with years of in-house knowledge and experience, qualifying the agency to run PPC campaigns at the highest level possible.

To generate income through Google AdWords, it is essential for businesses to thoroughly research the keywords that bring visitors to their site and to use this knowledge to produce targeted, effective PPC campaigns. theEword carries out in-depth research which into its AdWords clients' markets and primary keywords, maximising the impact of their campaign and ensuring adverts reach a captive audience.

If you want to know more about AdWords or how a Google Certified Partner like theEword could manage your PPC campaigns, we'd love to talk to you. Just contact us and we'll talk through all the ways we can help.

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