AdWords is Google's main advertising system - it is also the popular search engine's main source of revenue. Google AdWords offers two principle ways for businesses to advertise on the web: Pay-Per-Click advertising (PPC) and site-targeted advertising (including text and banner ads).
Further reading on AdWords: theEword PPC Marketing Services | SEO in Manchester | Contact Us
Google AdWords has been helping businesses create highly-focussed and successful marketing campaigns since 2000. Originally, businesses were charged a monthly fee by Google AdWords to set up and manage advertising strategies, but a self-management system was soon introduced, whereby charges were made on a more flexible, per-ad basis. This gave businesses the freedom to run their own accounts.
Through the PPC system, advertisers specify which Google search terms they would like to trigger their adverts. These appear on the right hand side of the screen as 'sponsored links', and occasionally above the main search results. Businesses only pay when a user clicks on their advert.
The use of keywords and search terms to throw up targeted adverts can work exceptionally well for businesses - especially those offering a niche service - as it allows budgets to be spent advertising to internet users who are already enthusiastic about their product. By choosing to market a business through Google AdWords, hit-and-miss advertising associated with wider-reaching print or web campaigns is minimised.
To generate income through Google AdWords, it is essential for businesses to know which keywords bring visitors to their site and be able to use this knowledge to produce a targeted, effective PPC campaign. theEword carries out in-depth research into its AdWords clients' markets and primary keywords, maximising the impact of their campaign and ensuring adverts reach a captive audience.
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