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Success Stories

theEword is an agency that’s focused on our clients profitability. Our marketing campaigns, designs and developments are tailored to drive the right kind of visitors to your website, and to maximise the profit you can make.

To find out how we achieve such great results for our clients take a look at our Why We’re Different page, or to read what our clients are saying about us you can read our testimonials.

Less than thirty days after their launch Enlighten Enviro were on page one of Google for their most valued keyword.

theEword was asked by environmental consultancy Enlighten Enviro to design and build their new website, and we were to manage their pay per click and search engine optimisation campaigns. Less than one month after their website launched they had secured a page one position in google on their most valued term, and two months later they are over-target for their SEO traffic. Combined with pay per click marketing they have had over 100 enquiries through their website in less than two months.
Over 200,000 visitors each month visit WHLN from theEword’s search engine optimisation campaigns

Through an agressive SEO strategy, combined with a low-volume pay per click account, WHLN has become one of the most popular nightlife guides in the North. The combined cost of their online marketing and development is now less than 1.5p per visitor, and theEword looks after all of the digital marketing for WHLN, as well as taking the site on board for a redesign and redevelopment in 2010.
theEword more than doubled CompareBroadbandUKs conversion rate, from 1.2 per cent to 2.9 per cent

theEword were tasked by MobileShop to design, build and market a broadband comparison website. Adopting a pay per click strategy, with a small SEO campaign, theEword used AB testing and design changes to improve the conversion rate of the site, which would lead to a more cost effective marketing campaign. By more than doubling the conversion rate the cost per visitor (the total cost of their online marketing strategy divided by the number of visitors it brought in) was more than halved.
  • We send over 2.4million visitors each year to our clients websites.
  • We blend our clients SEO (natural) and PPC (paid) marketing campaigns to reduce their cost per aquisition.
  • Through design changes and AB testing we have doubled conversion rates.
  • We manage pay per click accounts from £1,000 per month to £30,000 per month.

theEword Success

From SME’s to PLCs, theEword has worked with businesses large and small to improve their online marketing, and increase the profitability of their websites. Our teams of dedicated copywriters, developers and marketeers support the campaigns, and our custom tools, technologies and networks give our clients campaigns the edge they need to outperform their competitiors. Our clients success has come in both digital B2B and B2C campaigns, with business models based around sales or enquiries.


How we measure success
SEO Success

Success in SEO campaigns is measured by an agency’s ability to improve a client’s standings in search engine results pages, drive natural traffic to a client’s website and improve their keyword spread. SEO (search engine optimisation) projects focus not on using paid advertising to drive traffic and conversions to sites but on enhancing their content so as to improve the weight or value with which it is viewed by search engines. Techniques that may be used in a successful SEO campaign include the addition of static content (which must be relevant to sector, keywords and commercial focus), ‘rolling’ content updates which may take the form of news or blog feeds and the implementation of a link-building or link-baiting strategy. Our copywriting team also provide a digital press release submission service, and snippets writing.



PPC Success

The success of Pay-Per-Click (PPC) campaigns is measured not just by the number of sales driven to a client (although that is a very important factor), but by the level of cost effectiveness achieved in running the campaign. Put simply, a successful PPC campaign is not all about getting the most sales; it is about getting the highest number of sales for the lowest price possible, reducing the client’s spend and improving their cost per acquisition (CPA). theEword uses a range of strategies in its PPC campaigns, maximising the impact (through extensive research and bid management) of the advertising while at the same time minimising clients’ costs.

theEword uses a blended approach to SEO campaigns, applying different strands as appropriate to each individual client. This flexible methodology means we are able to deliver tailored strategies and improved results, while lowering costs and removing the risk factor by targeting campaigns towards relevant and useful keywords.

Further reading: theEword SEO Services | theEword PPC Services

Google gives businesses new features Wednesday 25th of February, 2015by Martin Lindley Google has revealed two new features for businesses: one allows the use of chat features within the search engine results, while the other allows the selection of search display pictures.

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Google to start warning users on slow sites? Thursday 26th of February, 2015by Andy Williams Google is reportedly testing a system which will warn users of slower websites by flagging them up with a red “slow” label within its search results.

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February UK search market share: Bing breaks 7% barrier Monday 2nd of March, 2015by James Riches Last month, Bing continued to increase its share of the UK search market, jumping above 7%. Meanwhile, celebrities generated a lot of searches in a busy month for entertainment.

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theEword - 3 hours ago

Digital marketing tip #6: Stop putting Google first http://t.co/vBFOoo1NCR http://t.co/QjsYq0j82r

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theEword - 4 hours ago

February UK search market share: Bing breaks 7% barrier http://t.co/IH1bira5Ce

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theEword - 6 hours ago

BBM gets custom PINs and Android wear support: http://t.co/kPwgU6C3wk

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theEword - 3 days ago

Google gives businesses new features: http://t.co/mYcu0V0mcu http://t.co/lFQMmXoH9N

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theEword - 3 days ago

Digital marketing tip #5: Stop obsessing over ‘channel’ http://t.co/vBFOoo1NCR http://t.co/sHzGlmKgBI

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Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

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What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

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Starstruck: lessons from Hollywood on how to write content t... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

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