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theEweekly Wrap

theEweekly Wrap: 10 Oct

Facebook ads go hyperlocal

This week, Facebook launched hyperlocal ads, allowing business to target Facebook users at an ever more localised level.

The service relies on the company Rel8tion, a start up hyperlocal advertising company Facebook acquired back in 2011. Since that time many companies had been speculating on when Facebook would integrate the platform, and it seems that finally that time has come.

Josh Constine of TechCrunch says advertisers can set a radius as small as a mile and the ads show up on nearby people's mobiles or browsers when using Facebook.

It is likely that there will be a bidding system of sorts in place to structure pricing of the ads, so says the report over on TechCrunch.

Facebook is always making tweaks here and there to its service. Late in August Zuckerberg's network said it is working to lower the number of clickbait headlines, and it believes this will improve the experience for users.

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Microsoft CEO in gender trouble

Next up, Microsoft's CEO Satya Nadella found himself in hot water yesterday after he appeared to say that women should not ask for a payrise, The Guardian reports.

In Phoenix, speaking at an event for women in computing, Nadella said:

"It’s not really about asking for the raise, but knowing and having faith that the system will actually give you the right raises as you go along".

Right away his interviewer, Maria Klawe - a Microsoft director and the president of Harvey Mudd College - said she disagreed with the statement. She said women should ask, and the crowd broke into applause.

After the speech he sent an apologetic tweet out to the public saying he'd been inarticulate, and wrote the whole of his company a letter which read:

"I believe men and women should get equal pay for equal work. And when it comes to career advice on getting a raise when you think it’s deserved, Maria’s advice was the right advice. If you think you deserve a raise, you should just ask."

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Pay per laugh is serious business

And to wrap up this week, a Barcelona comedy club the Teatreneu has trialled an experimental way of charging its guests — paying per laugh through the use of facial recognition software.

The software is installed on tablets attached to the back of each seat, counting laughs as the night goes on.

You might think it would go down like a lead balloon, but the software has taken off pretty well so far: each laugh costs 0.30 euro (23p) with a cap of 24 euro (£18), and the club reports that ticket prices are up an average 6 euro per person each night.

Speaking to the BBC about if such an invention could hit the circuit in the UK James Woroniecki, director of London's popular 99 Club, said:

"It'd be a big technical challenge - as people laugh so often at the 99 we'd have to install a cash machine by every seat."

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