theEweekly Wrap: 28 Nov
Twitter to scan for users' other apps
In August, many Twitter users were disgruntled when the social network redefined its timeline. This change meant that users began to see tweets from accounts they did not follow on their timelines (if Twitter thought that tweet was relevant to the user).
Now it appears that Twitter is looking to further expand in this area. The company has announced that it will scan users' phones to see which other apps they use, in an effort to gain a better understanding of each user's interests.
The micro-blogging service has said that this change is designed to improve 'Who to Follow' suggestions, and to add more relevant content to users' timelines (including promoted content).
Twitter has also insisted that users who do not want their data to be gathered can opt out. In a blog post, the company said: "You can easily adjust the setting that allows Twitter to collect a list of apps on your mobile device. Once you turn off the setting, we will remove your app graph data from Twitter and stop future collection."
Bing mirrors Google's mobile-friendly focus
Last week it was announced that Google has started labelling sites 'mobile-friendly' on search engine results pages (SERPs) if they are easily navigable on smartphones and other such devices. Now it would appear that Bing, its Microsoft-owned competitor, plans to do the same.
Bing has revealed that mobile-friendly sites will not only be clearly labelled on its mobile SERPs – they will also rank more highly than sites that have not been optimised for mobile devices.
In a blog post, Bing explained why they have chosen to enhance the mobile searching experience: "Most of you search from your mobile device more frequently than a year ago, some of you almost exclusively search from your phones. What’s more, comScore expects the number of mobile web users to surpass desktop users for the first time this year."
Awkward Aniston interview gets 2m views in two days
An interview prank orchestrated by BBC Radio 1's Scott Mills was uploaded to YouTube on Wednesday, and in the two days since has amassed over 2 million views.
Mills asked Hollywood actress Jennifer Aniston to suddenly make the interview as awkward as possible for the interviewer, Chris Stark, as he asked questions related to her upcoming film Horrible Bosses 2.
Aniston obliged with the mischievous request, and the result was an excruciating three-minute exchange. She grimaced and sighed exasperatedly at Stark's questions, which she branded "inappropriate" several times.
When Mills, who was listening from the hallway, finally decided that enough was enough, he entered the room and informed Stark that it was all a joke.
Last year Stark famously conducted an interview with Mila Kunis, which went viral due to its digression from the norm – he invited her to the pub and asked her to be his date for a friend's upcoming wedding. That video now has almost 13 million views on YouTube.