RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap

Google goings-on – Apple v Samsung latest – Virgin ads banned

Google's busy week

It's been a hectic few days for Google, starting with their link warnings that baffled webmasters worldwide. Many sites had received an email about 'unnatural' links earlier in the year and seen a drop in rankings immediately after the Penguin update was brought in, so they were slightly panicked by the arrival of an almost identical message earlier in July.

However, Google's Matt Cutts has sought to calm the furore, stating that this new round of correspondence was merely a 'link advisory' rather than a 'link warning' and not something to worry about. Despite this reassurance, many are likely to continue being concerned, particularly as Google also announced an update to their Panda algorithm, which they claim will only visibly affect less than one per cent of results.

The company is also reported to be close to resolving its ongoing antitrust issue with the European Commission, with a settlement deal rumoured to be close.

google_goingson_apple_v_samsung_latest_virgin_ads_banned_42_ww1

Latest Apple v Samsung mediation fails

With Apple and Samsung's patent dispute set to go to trial on July 30 in California, the pair failed to find a resolution after another attempt at mediation talks broke down.

Apple chief executive Tim Cook met with Samsung vice chairman Choi Gee-Sung and mobile chief Shin Jyong-Kyun to try and settle the argument, but the conversation yielded little success and a truce now looks unlikely to be called before the trial begins.

This most recent case focuses on what Samsung calls standard essential patents, which they want to see licensed to competitors in exchange for that technology being seen as an industry standard.

The pair have had several legal battles of late, including a recent win for the South Korean company in the UK, where a judge ordered Apple to publish ads saying Samsung did not copy its patents.

google_goingson_apple_v_samsung_latest_virgin_ads_banned_43_ww2

Bolt's boastful Branson banned

A series of Virginia Media adverts have been banned after they were found to have made false claims about the company's ability to stop buffering with its superfast broadband service.

The ads, featuring Olympic sprinter Usain Bolt disguised as Richard Branson, show the star telling customers they can say "bye-bye to buffering". This prompted rival BT to complain to the Advertising Standards Authority. The watchdog ruled that the comment could be seen as misleading, as there was no way Virgin could guarantee a total absence of buffering for users.

In response to the ruling, a Virgin Media spokeswoman said: "When one of the world's leading athletes dresses up as a world famous entrepreneur, complete with stuck-on blond beard and space helmet, and says he wants everyone to 'wave bye-bye' to buffering - this should not be taken as an absolute claim that no Virgin Media customer will ever experience buffering ever again."

google_goingson_apple_v_samsung_latest_virgin_ads_banned_44_ww3
Written by james_riches_swapJames Riches

Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

More on this story »

Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

More on this story »

Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

More on this story »
theEword - 19 hours ago

Next week we’re co-hosting a session with #Google on digital marketing trends for 2015 and how you can grow your business online!

Reply Retweet Favourite
theEword - 20 hours ago

ICYMI: Read last week's blog on the final #LightAFire14 of the year. http://t.co/ka7Nnu4rsx

Reply Retweet Favourite
theEword - 5 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

Reply Retweet Favourite

theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

More on this story »

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword