RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap

Google goings-on – Apple v Samsung latest – Virgin ads banned

Google's busy week

It's been a hectic few days for Google, starting with their link warnings that baffled webmasters worldwide. Many sites had received an email about 'unnatural' links earlier in the year and seen a drop in rankings immediately after the Penguin update was brought in, so they were slightly panicked by the arrival of an almost identical message earlier in July.

However, Google's Matt Cutts has sought to calm the furore, stating that this new round of correspondence was merely a 'link advisory' rather than a 'link warning' and not something to worry about. Despite this reassurance, many are likely to continue being concerned, particularly as Google also announced an update to their Panda algorithm, which they claim will only visibly affect less than one per cent of results.

The company is also reported to be close to resolving its ongoing antitrust issue with the European Commission, with a settlement deal rumoured to be close.

google_goingson_apple_v_samsung_latest_virgin_ads_banned_42_ww1

Latest Apple v Samsung mediation fails

With Apple and Samsung's patent dispute set to go to trial on July 30 in California, the pair failed to find a resolution after another attempt at mediation talks broke down.

Apple chief executive Tim Cook met with Samsung vice chairman Choi Gee-Sung and mobile chief Shin Jyong-Kyun to try and settle the argument, but the conversation yielded little success and a truce now looks unlikely to be called before the trial begins.

This most recent case focuses on what Samsung calls standard essential patents, which they want to see licensed to competitors in exchange for that technology being seen as an industry standard.

The pair have had several legal battles of late, including a recent win for the South Korean company in the UK, where a judge ordered Apple to publish ads saying Samsung did not copy its patents.

google_goingson_apple_v_samsung_latest_virgin_ads_banned_43_ww2

Bolt's boastful Branson banned

A series of Virginia Media adverts have been banned after they were found to have made false claims about the company's ability to stop buffering with its superfast broadband service.

The ads, featuring Olympic sprinter Usain Bolt disguised as Richard Branson, show the star telling customers they can say "bye-bye to buffering". This prompted rival BT to complain to the Advertising Standards Authority. The watchdog ruled that the comment could be seen as misleading, as there was no way Virgin could guarantee a total absence of buffering for users.

In response to the ruling, a Virgin Media spokeswoman said: "When one of the world's leading athletes dresses up as a world famous entrepreneur, complete with stuck-on blond beard and space helmet, and says he wants everyone to 'wave bye-bye' to buffering - this should not be taken as an absolute claim that no Virgin Media customer will ever experience buffering ever again."

google_goingson_apple_v_samsung_latest_virgin_ads_banned_44_ww3
Written by james_riches_swapJames Riches

Google reacts following Yahoo’s search market increase Thursday 22nd of January, 2015by Andy Williams Google has begun to encourage Firefox 34 users to switch back to its search engine, after Yahoo’s deal with Mozilla resulted in a market share increase.

More on this story »
james_riches_swap

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »

Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

More on this story »
theEword - 6 hours ago

We're looking for a Creative Content Executive to join our awesome team, could it be you? For more information visit http://t.co/kY311igk6M

Reply Retweet Favourite
theEword - 4 days ago

Are you on the look out for a job in #contentmarketing? If so take a look at our latest opportunity: http://t.co/aIbg6hY9jh

Reply Retweet Favourite
theEword - 4 days ago

Head-on with Microsoft’s super fun HoloLens http://t.co/S9DW6MVE5i

Reply Retweet Favourite
theEword - 5 days ago

Amazing turnout and great venue for the #NorthernDigitalAwards. Good luck to everyone shortlisted! http://t.co/Wxri1uuPN5

Reply Retweet Favourite
theEword - 5 days ago

We are up for Large Digital Agency of the Year tonight at the #NorthernDigitalAwards - we look forward to seeing you there!

Reply Retweet Favourite

theEweekly Wrap: 16 Jan Friday 16th of January, 2015by Andy Williams This week: Marketing growth falls during final quarter of 2014, Facebook set to invade the office and Ryanair to offer passengers in-flight streaming to their devices.

More on this story »

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »
daniel_nolan_swap

Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword