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theEweekly Wrap: brain surgery tweets, BlackBerry revivals and battles in court

@brain surgery The first live Twittercast of brain surgery has taken place at the Memorial Hermann Hospital in Houston, Texas. The operation which treated a 21-year-old woman was performed by a team including Dr Dong Kim, a renowned surgeon in the field. During the procedure, the social media department – including a neurosurgeon – sat in an adjacent room, watching the surgery take place. The team ran live tweets on the different stages of the operation and answered any questions that followers had.

Dr Dong Kim said: “So our goal of performing this surgery live via Twitter is to educate the general public about brain tumours and take them into the OR to see what happens during a brain surgery.” The Memorial Hermann hospital first began to educate via social media last March with a live Twittercast of open heart surgery.

RIM refreshes Research in Motion (RIM) has announced that it will be appointing two new senior executives. Frank Boulben has been appointed as the chief marketing officer, while Kristian Tear is to become the chief operating officer. Both have extensive experience within the mobile market and have been brought on board to help the BlackBerry manufacturer regain a secure position in the smartphone market. Thorsten Heins, the new CEO at RIM, said: “Both Kristian and Frank possess a keen understanding of the emerging trends in mobile communications and computing.”

Refreshing its senior staff members is just one of the steps RIM has undertaken in its attempt to refocus the business. A number of problematic events, including BBM usage during the UK riots and a RIM service outage in August, saw BlackBerry sales suffer a dip. Along with the new senior executives, RIM has remarketed the BlackBerry as a business smartphone and introduced the new BlackBerry Curve 9320 in an attempt to steady sales.

Another iPad lawsuit Californian courts have thrown out a Chinese electronics firm’s lawsuit against Apple over the iPad trademark. Proview Technology suggested that Apple deceived the company into selling its rights for $55,000 (£35,000) in 2009. The firm appealed to have the agreement voided so that Apple could no longer use the iPad trademark. However, the US courts dismissed the claim, stating that the disagreement had to be settled in Hong Kong.

Proview Technology has previously sued Apple in a south China court, where the firm argued that Apple did not buy rights for the iPad name in China. At the time, an Apple spokesperson said: “Proview refuses to honour their agreement with Apple in China and a Hong Kong court has sided with Apple in this matter.” Following this long term disagreement, the two companies are looking to settle the dispute out of court.

Written by lauren_knowles_swapLauren Knowles
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Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

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Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

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Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

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theEword - 2 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

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theEword - 4 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

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theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

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theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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