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theEweekly Wrap: brain surgery tweets, BlackBerry revivals and battles in court

@brain surgery The first live Twittercast of brain surgery has taken place at the Memorial Hermann Hospital in Houston, Texas. The operation which treated a 21-year-old woman was performed by a team including Dr Dong Kim, a renowned surgeon in the field. During the procedure, the social media department – including a neurosurgeon – sat in an adjacent room, watching the surgery take place. The team ran live tweets on the different stages of the operation and answered any questions that followers had.

Dr Dong Kim said: “So our goal of performing this surgery live via Twitter is to educate the general public about brain tumours and take them into the OR to see what happens during a brain surgery.” The Memorial Hermann hospital first began to educate via social media last March with a live Twittercast of open heart surgery.

RIM refreshes Research in Motion (RIM) has announced that it will be appointing two new senior executives. Frank Boulben has been appointed as the chief marketing officer, while Kristian Tear is to become the chief operating officer. Both have extensive experience within the mobile market and have been brought on board to help the BlackBerry manufacturer regain a secure position in the smartphone market. Thorsten Heins, the new CEO at RIM, said: “Both Kristian and Frank possess a keen understanding of the emerging trends in mobile communications and computing.”

Refreshing its senior staff members is just one of the steps RIM has undertaken in its attempt to refocus the business. A number of problematic events, including BBM usage during the UK riots and a RIM service outage in August, saw BlackBerry sales suffer a dip. Along with the new senior executives, RIM has remarketed the BlackBerry as a business smartphone and introduced the new BlackBerry Curve 9320 in an attempt to steady sales.

Another iPad lawsuit Californian courts have thrown out a Chinese electronics firm’s lawsuit against Apple over the iPad trademark. Proview Technology suggested that Apple deceived the company into selling its rights for $55,000 (£35,000) in 2009. The firm appealed to have the agreement voided so that Apple could no longer use the iPad trademark. However, the US courts dismissed the claim, stating that the disagreement had to be settled in Hong Kong.

Proview Technology has previously sued Apple in a south China court, where the firm argued that Apple did not buy rights for the iPad name in China. At the time, an Apple spokesperson said: “Proview refuses to honour their agreement with Apple in China and a Hong Kong court has sided with Apple in this matter.” Following this long term disagreement, the two companies are looking to settle the dispute out of court.

Written by lauren_knowles_swapLauren Knowles

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theEword - 10 hours ago

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theEword - 15 hours ago

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5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

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Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

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