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theEweekly Wrap: brain surgery tweets, BlackBerry revivals and battles in court

@brain surgery The first live Twittercast of brain surgery has taken place at the Memorial Hermann Hospital in Houston, Texas. The operation which treated a 21-year-old woman was performed by a team including Dr Dong Kim, a renowned surgeon in the field. During the procedure, the social media department – including a neurosurgeon – sat in an adjacent room, watching the surgery take place. The team ran live tweets on the different stages of the operation and answered any questions that followers had.

Dr Dong Kim said: “So our goal of performing this surgery live via Twitter is to educate the general public about brain tumours and take them into the OR to see what happens during a brain surgery.” The Memorial Hermann hospital first began to educate via social media last March with a live Twittercast of open heart surgery.

RIM refreshes Research in Motion (RIM) has announced that it will be appointing two new senior executives. Frank Boulben has been appointed as the chief marketing officer, while Kristian Tear is to become the chief operating officer. Both have extensive experience within the mobile market and have been brought on board to help the BlackBerry manufacturer regain a secure position in the smartphone market. Thorsten Heins, the new CEO at RIM, said: “Both Kristian and Frank possess a keen understanding of the emerging trends in mobile communications and computing.”

Refreshing its senior staff members is just one of the steps RIM has undertaken in its attempt to refocus the business. A number of problematic events, including BBM usage during the UK riots and a RIM service outage in August, saw BlackBerry sales suffer a dip. Along with the new senior executives, RIM has remarketed the BlackBerry as a business smartphone and introduced the new BlackBerry Curve 9320 in an attempt to steady sales.

Another iPad lawsuit Californian courts have thrown out a Chinese electronics firm’s lawsuit against Apple over the iPad trademark. Proview Technology suggested that Apple deceived the company into selling its rights for $55,000 (£35,000) in 2009. The firm appealed to have the agreement voided so that Apple could no longer use the iPad trademark. However, the US courts dismissed the claim, stating that the disagreement had to be settled in Hong Kong.

Proview Technology has previously sued Apple in a south China court, where the firm argued that Apple did not buy rights for the iPad name in China. At the time, an Apple spokesperson said: “Proview refuses to honour their agreement with Apple in China and a Hong Kong court has sided with Apple in this matter.” Following this long term disagreement, the two companies are looking to settle the dispute out of court.

Written by lauren_knowles_swapLauren Knowles
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Bing makes ground in September UK search market share Monday 13th of October, 2014by James Riches Bing was the only major search engine to increase its UK market share in September, climbing 0.4 per cent as Google and Yahoo suffered slight dips.

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Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

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Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

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theEword - 11 hours ago

This Wizard of Oz-inspired wearable lets you click your heels to order a taxi or text your friends http://t.co/nNLN91Bx9N

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theEword - 1 day ago

We're looking for a Marketing Manager to join our business development team. Interested? Read more here: http://t.co/NUVAzQjceN

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theEword - 1 day ago

In case you missed it, Google updated its #Penguin algorithm over the weekend http://t.co/oO43SGWUOD

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theEword - 1 day ago

Hope everyone has a great week! http://t.co/obstuw2odL

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theEword - 1 day ago

The iPhone is now the perfect smartphone http://t.co/RAtLagfwv1

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theEweekly Wrap: Oct 3 Friday 3rd of October, 2014by Dan Moores

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theEweekly Wrap: Oct 10 Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

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theEweekly Wrap: Oct 17 Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

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