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theEweekly Wrap: Cutbacks, spell check and check ins

Yahoo axe to fall Yahoo CEO Scott Thompson has announced that the company intends to axe up to 50 of its properties in the near future. He didn’t specify which products are on the chopping block, other than saying they “don’t contribute meaningfully to engagement of revenue”. Search Engine Land speculated that these could include ‘ghost town’ products Fire Eagle, Upcoming and Koprol, as well as the US branch of the Yahoo Directory. The cuts come just weeks after the announcement of 2000 layoffs at Yahoo, perhaps the culmination of several years of bad luck.

However, it now seems there may be some light at the end of the tunnel. Yahoo’s Q1 financial results were revealed this week, showing a 28 per cent rise in earnings; the first quarterly sales growth in three years. Furthermore, Thompson revealed he was still interested in selling off Yahoo’s valuable stake in Alibaba. He also pointed out that the Search Alliance agreed with Microsoft in 2009 is “not delivering” as expected, prompting analysts to speculate Thompson may look elsewhere in his bid to turn the company around.

PPC spell check Google announced in an AdWords blog on Tuesday that it is set to make some changes to exact and phrase match ad behaviour. From May onwards, any misspellings or close variants within a “phrase match” or [exact match] search term will be ignored, and the user will be served PPC ads for what Google judges to be their ‘intended’ search query.

Acronyms, abbreviations, accents, and plural/singular variants will all be filtered out by the change. Google estimates that seven per cent of all search queries contain a spelling mistake or typo – which usually means they lose out on the chance to make revenue from PPC ads for that seven per cent. Of course, AdWords marketers have been building their own keyword lists to include these variants for a long time, and will still be able to opt out of this PPC campaign automation and choose variants manually if they’d prefer more control.

Foursquare day April 16th (4/16 in the US) was celebrated by Foursquare users across the world this week. Fans of the location-based social service christened the date 4sqDay back in 2010, and this year, anyone checking in was awarded a special badge for their collection. With no involvement from the company (but plenty of coverage), there were meet-ups, events, parties, special check-in offers and various baked goods to celebrate the occasion.

Foursquare took the opportunity to announce that it has now passed the 20 millionth user milestone – very impressive, seeing as in May 2011 they were only edging up to 10 million – averaging at 1 million new users every month. These faithful users have made a total of 2 billion check-ins between them, in over 35 million locations, from the White House to the North Pole, and even theEword office.

Written by rachel_hand_swapRachel Hand

Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

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Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

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Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

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theEword - 3 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post:

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theEword - 5 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

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theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

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theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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