RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap: Cutbacks, spell check and check ins

Yahoo axe to fall Yahoo CEO Scott Thompson has announced that the company intends to axe up to 50 of its properties in the near future. He didn’t specify which products are on the chopping block, other than saying they “don’t contribute meaningfully to engagement of revenue”. Search Engine Land speculated that these could include ‘ghost town’ products Fire Eagle, Upcoming and Koprol, as well as the US branch of the Yahoo Directory. The cuts come just weeks after the announcement of 2000 layoffs at Yahoo, perhaps the culmination of several years of bad luck.

However, it now seems there may be some light at the end of the tunnel. Yahoo’s Q1 financial results were revealed this week, showing a 28 per cent rise in earnings; the first quarterly sales growth in three years. Furthermore, Thompson revealed he was still interested in selling off Yahoo’s valuable stake in Alibaba. He also pointed out that the Search Alliance agreed with Microsoft in 2009 is “not delivering” as expected, prompting analysts to speculate Thompson may look elsewhere in his bid to turn the company around.

PPC spell check Google announced in an AdWords blog on Tuesday that it is set to make some changes to exact and phrase match ad behaviour. From May onwards, any misspellings or close variants within a “phrase match” or [exact match] search term will be ignored, and the user will be served PPC ads for what Google judges to be their ‘intended’ search query.

Acronyms, abbreviations, accents, and plural/singular variants will all be filtered out by the change. Google estimates that seven per cent of all search queries contain a spelling mistake or typo – which usually means they lose out on the chance to make revenue from PPC ads for that seven per cent. Of course, AdWords marketers have been building their own keyword lists to include these variants for a long time, and will still be able to opt out of this PPC campaign automation and choose variants manually if they’d prefer more control.

Foursquare day April 16th (4/16 in the US) was celebrated by Foursquare users across the world this week. Fans of the location-based social service christened the date 4sqDay back in 2010, and this year, anyone checking in was awarded a special badge for their collection. With no involvement from the company (but plenty of coverage), there were meet-ups, events, parties, special check-in offers and various baked goods to celebrate the occasion.

Foursquare took the opportunity to announce that it has now passed the 20 millionth user milestone – very impressive, seeing as in May 2011 they were only edging up to 10 million – averaging at 1 million new users every month. These faithful users have made a total of 2 billion check-ins between them, in over 35 million locations, from the White House to the North Pole, and even theEword office.

Written by rachel_hand_swapRachel Hand

Google settles online abuse case Monday 24th of November, 2014by Martin Lindley Google has reached settlement with a businessman who was the victim of a sustained act of internet trolling. The search engine may have linked to over 3,600 pages of malicious content.

More on this story »

Sony Pictures systems seized by hackers Tuesday 25th of November, 2014by Dan Moores Sony Pictures staff computer screens in US offices were reportedly taken over by the image of a menacing red skeleton and a message from a group that introduced itself as "#GOP".

More on this story »

YouTube video bloggers warned on ‘misleading’ content Wednesday 26th of November, 2014by Andy Williams The ASA has warned video bloggers to clearly label when they are paid to promote products, after a complaint from a journalist and subsequent investigations.

More on this story »
theEword - 1 hour ago

We’ve delivered over 20 free knowledge share events in 2014, we will round off our events calendar with our digital trends event at #Google

Reply Retweet Favourite
theEword - 18 hours ago

Read more about what Google and theEword are getting up to in Manchester next week! http://t.co/HjF13a09zo

Reply Retweet Favourite
theEword - 19 hours ago

We want you all to benefit from our event with Google! Tweet us your questions and get answers straight from Google themselves #AsktheEword

Reply Retweet Favourite
theEword - 2 days ago

We are passionate about knowledge share and can’t wait to share snippets straight from Google with you on Monday http://t.co/HjF13a09zo

Reply Retweet Favourite
theEword - 2 days ago

We're partnering with Google for an event looking at digital trends for 2015 next week. More info here: http://t.co/etwwXV1fwq

Reply Retweet Favourite

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Digital trends for 2015 on the agenda at our Google Partner ... Wednesday 26th of November, 2014by Dan Moores The Google North event will discuss the digital trends that will shape 2015, giving valuable insight into the ways in which businesses will be able to maximise the online presence.

More on this story »

theEweekly Wrap: 28 Nov Friday 28th of November, 2014by Dan Moores This week: Twitter will scan for apps, Bing labels mobile-friendly sites, and Jennifer Aniston prank video goes viral.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword