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theEweekly Wrap: Cutbacks, spell check and check ins

Yahoo axe to fall Yahoo CEO Scott Thompson has announced that the company intends to axe up to 50 of its properties in the near future. He didn’t specify which products are on the chopping block, other than saying they “don’t contribute meaningfully to engagement of revenue”. Search Engine Land speculated that these could include ‘ghost town’ products Fire Eagle, Upcoming and Koprol, as well as the US branch of the Yahoo Directory. The cuts come just weeks after the announcement of 2000 layoffs at Yahoo, perhaps the culmination of several years of bad luck.

However, it now seems there may be some light at the end of the tunnel. Yahoo’s Q1 financial results were revealed this week, showing a 28 per cent rise in earnings; the first quarterly sales growth in three years. Furthermore, Thompson revealed he was still interested in selling off Yahoo’s valuable stake in Alibaba. He also pointed out that the Search Alliance agreed with Microsoft in 2009 is “not delivering” as expected, prompting analysts to speculate Thompson may look elsewhere in his bid to turn the company around.

PPC spell check Google announced in an AdWords blog on Tuesday that it is set to make some changes to exact and phrase match ad behaviour. From May onwards, any misspellings or close variants within a “phrase match” or [exact match] search term will be ignored, and the user will be served PPC ads for what Google judges to be their ‘intended’ search query.

Acronyms, abbreviations, accents, and plural/singular variants will all be filtered out by the change. Google estimates that seven per cent of all search queries contain a spelling mistake or typo – which usually means they lose out on the chance to make revenue from PPC ads for that seven per cent. Of course, AdWords marketers have been building their own keyword lists to include these variants for a long time, and will still be able to opt out of this PPC campaign automation and choose variants manually if they’d prefer more control.

Foursquare day April 16th (4/16 in the US) was celebrated by Foursquare users across the world this week. Fans of the location-based social service christened the date 4sqDay back in 2010, and this year, anyone checking in was awarded a special badge for their collection. With no involvement from the company (but plenty of coverage), there were meet-ups, events, parties, special check-in offers and various baked goods to celebrate the occasion.

Foursquare took the opportunity to announce that it has now passed the 20 millionth user milestone – very impressive, seeing as in May 2011 they were only edging up to 10 million – averaging at 1 million new users every month. These faithful users have made a total of 2 billion check-ins between them, in over 35 million locations, from the White House to the North Pole, and even theEword office.

Written by rachel_hand_swapRachel Hand

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

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April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

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May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

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What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

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What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

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Light a Fire with Jo Leah Friday 31st of July, 2015by Sian English

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