RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap: Firefox, fallouts & Foursquare hatred

Infuriating Firefox Another day, another Firefox. Or so it seems at the moment as the Mozilla Foundation has rolled out yet another version of its browser. This week, we had the dubious pleasure of welcoming Firefox 10 to the office. Since Firefox 9 only reared its head on 20 December 2011, the new arrival shows there’s still no end in sight for Mozilla’s rapid release cycle. It’s hard to believe we were all using Firefox 3 until March 2011.

Incredibly, we’ve now had seven new versions of Firefox in ten months – or one every six weeks. The latest incarnation doesn’t appear to be much different from the last, with most of the changes restricted to back-end stuff.

One thing that appears unchanged, however, is the outpouring of complaints from the business community. Employees of many large companies have already voiced their displeasure on web forums; it can take months for some businesses to upgrade the browser on thousands of computers, but the alternative is using an outdated product that contains bugs and is potentially even vulnerable to hacking. For smaller businesses, meanwhile, there’s just the irritation of not being able to use all the add-ons built by third-party developers who don’t have the time or inclination to upgrade every six weeks.

Google rebuffs Microsoft Google has hit back at Microsoft after an extraordinary public spat between the two technology giants. It all started when Microsoft published a post on the Official Microsoft Blog, subtly titled Gone Google? Got Concerns? We Have Alternatives?, in which they helpfully suggest that Hotmail, Bing, Office 365 and Internet Explorer are perfect for disillusioned Google users. Microsoft has also taken out a series of ads in major newspapers explaining why Google users should be disillusioned in the first place.

However, Google isn’t taking this lying down and has responded in kind with a post on the Google Public Policy Blog. It picks out five specific allegations made by Microsoft (and two from other companies), and counters them one by one. These answer questions such as whether Google reads your emails, whether Google Apps have been certified for use by the US government and whether Google is making it harder for users to edit privacy settings.

Betsy Masiello, policy manager at Google, ended the post in less-than-conciliatory fashion: “We’ve always believed the facts should inform our marketing – and that it’s best to focus on our users rather than negative attacks on other companies. Onwards!”

Who Gives A Tweet? Ever felt like there’s too much noise on Twitter? You’re not alone. In fact, a new study run jointly by Carnegie Mellon University, Georgia Tech and MIT suggests just one in three tweets are worth reading. This is the headline finding from a fascinating research project into Twitter etiquette, which centres on a website built by the research team called Who Gives a Tweet?

On the website, Twitter users who agreed to anonymously rate the tweets of people they follow were given feedback on their own messages. Some 1,443 people took up the challenge, reviewing a grand total of 43,738 tweets. What emerged from the study was that just 36 per cent of tweets were liked by users, while 39 per cent generated no strong opinion either way and 25 per cent – a quarter! – were actively disliked.

The researchers also offered tips to improve your own Twitter accounts based on the research. This covered all the usual suspects – things like keeping messages short, providing context to links and limiting use of hashtags. However, our favourite tip is simply labelled ‘Keep it to yourself’ and reads: “The clichéd ‘sandwich’ tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.”

Written by Richard Frost

Pinterest targets male market with Guided Search update Monday 26th of January, 2015by James Riches Pinterest has made changes to its search results in order to appeal to its growing male market. The number of men using Pinterest reportedly rose by 73 per cent last year.

More on this story »

Microsoft net profits fall despite sales boost Tuesday 27th of January, 2015by Andy Williams Despite strong console, tablet and cloud technology sales, Microsoft reported its profits fell by 10.6% in Q3 2014, hitting its net income of $5.86bn.

More on this story »

Apple breaks corporate profit records Thursday 29th of January, 2015by Dan Moores The Californian tech giant reported third-quarter profits of $18 billion (just short of £11.9 billion), having sold over 74 million iPhones in those three months – at an average rate of 34,000 handsets per hour.

More on this story »
theEword - 34 mins ago

BT promises 500Mbps broadband across the UK but it could take a decade to arrive:

Reply Retweet Favourite
theEword - 21 hours ago

Google reacts following Yahoo’s search market increase:

Reply Retweet Favourite
theEword - 24 hours ago

Twitter’s Group DMs are the internet’s best new secret meeting place:

Reply Retweet Favourite
theEword - 2 days ago

Snapchat has a secret new way to add friends:

Reply Retweet Favourite
theEword - 2 days ago

Microsoft net profits fall despite sales boost:

Reply Retweet Favourite

theEweekly Wrap: 23 Jan Friday 23rd of January, 2015by Dan Moores This week: Microsoft shows off Windows 10, Google challenges right to be forgotten, and Twitter introduces catch-up feature.

More on this story »

Ten digital marketing lessons we learned in 2014 that we nee... Tuesday 27th of January, 2015by Daniel Nolan What are the things successful marketers must not forget in 2015? This blog explores ten things 2014 taught us that we need to remember this year.

More on this story »

theEweekly Wrap: 30 Jan Friday 30th of January, 2015by Andy Williams This week: Facebook reveals profits; Twitter launches two features and more apps bought from Google Play than iOS App Store.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword