RSS LinkedIn Google Plus

Call us: 0800 014 9884

theEweekly Wrap: Firefox, fallouts & Foursquare hatred

Infuriating Firefox Another day, another Firefox. Or so it seems at the moment as the Mozilla Foundation has rolled out yet another version of its browser. This week, we had the dubious pleasure of welcoming Firefox 10 to the office. Since Firefox 9 only reared its head on 20 December 2011, the new arrival shows there’s still no end in sight for Mozilla’s rapid release cycle. It’s hard to believe we were all using Firefox 3 until March 2011.

Incredibly, we’ve now had seven new versions of Firefox in ten months – or one every six weeks. The latest incarnation doesn’t appear to be much different from the last, with most of the changes restricted to back-end stuff.

One thing that appears unchanged, however, is the outpouring of complaints from the business community. Employees of many large companies have already voiced their displeasure on web forums; it can take months for some businesses to upgrade the browser on thousands of computers, but the alternative is using an outdated product that contains bugs and is potentially even vulnerable to hacking. For smaller businesses, meanwhile, there’s just the irritation of not being able to use all the add-ons built by third-party developers who don’t have the time or inclination to upgrade every six weeks.

Google rebuffs Microsoft Google has hit back at Microsoft after an extraordinary public spat between the two technology giants. It all started when Microsoft published a post on the Official Microsoft Blog, subtly titled Gone Google? Got Concerns? We Have Alternatives?, in which they helpfully suggest that Hotmail, Bing, Office 365 and Internet Explorer are perfect for disillusioned Google users. Microsoft has also taken out a series of ads in major newspapers explaining why Google users should be disillusioned in the first place.

However, Google isn’t taking this lying down and has responded in kind with a post on the Google Public Policy Blog. It picks out five specific allegations made by Microsoft (and two from other companies), and counters them one by one. These answer questions such as whether Google reads your emails, whether Google Apps have been certified for use by the US government and whether Google is making it harder for users to edit privacy settings.

Betsy Masiello, policy manager at Google, ended the post in less-than-conciliatory fashion: “We’ve always believed the facts should inform our marketing – and that it’s best to focus on our users rather than negative attacks on other companies. Onwards!”

Who Gives A Tweet? Ever felt like there’s too much noise on Twitter? You’re not alone. In fact, a new study run jointly by Carnegie Mellon University, Georgia Tech and MIT suggests just one in three tweets are worth reading. This is the headline finding from a fascinating research project into Twitter etiquette, which centres on a website built by the research team called Who Gives a Tweet?

On the website, Twitter users who agreed to anonymously rate the tweets of people they follow were given feedback on their own messages. Some 1,443 people took up the challenge, reviewing a grand total of 43,738 tweets. What emerged from the study was that just 36 per cent of tweets were liked by users, while 39 per cent generated no strong opinion either way and 25 per cent – a quarter! – were actively disliked.

The researchers also offered tips to improve your own Twitter accounts based on the research. This covered all the usual suspects – things like keeping messages short, providing context to links and limiting use of hashtags. However, our favourite tip is simply labelled ‘Keep it to yourself’ and reads: “The clichéd ‘sandwich’ tweets about pedestrian, personal details were largely disliked. Reviewers reserved a special hatred for Foursquare location check-ins.”

Written by Richard Frost

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »

May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

More on this story »
Twitter
theEword - 13 hours ago

Write great digital content with the help of our free guide > http://t.co/mKdKhUVDQZ http://t.co/58PTvTLL54

Twitter
theEword - 16 hours ago

Update your digital marketing knowledge with our half day training session. Book your place now > http://t.co/7hnNcGJroS

Twitter
theEword - 18 hours ago

Are you going to be at #LightaFireJo to hear Jo's inspirational stories? http://t.co/xqCuz9Eak1 http://t.co/o2hAWpX2So

Twitter
theEword - 21 hours ago

What things should you consider when testing your website? > http://t.co/1PMNH4fsyP #retail #CRO http://t.co/tOkEOn5AVy

Twitter
theEword - 1 day ago

Need #digitalmarketing training? Take advantage of our early bird offer of £149pp > http://t.co/57oLgmjJY4 http://t.co/yDwULWzC6S

Why it’s time to stop obsessing over search engine rankings Friday 12th of June, 2015by Dan Moores In this blog, we look at why the time is well past for some business owners and directors to let go of their obsession with rankings, and focus more on metrics like traffic and conversions.

More on this story »

What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

More on this story »

What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword