theEweekly Wrap: Nokia, Singapore and M&S
|Nokia burning issue praised||Brother Sales & Marketing Director Phil Jones has complimented Nokia CEO Stephen Elop’s memo to employees within the Finnish mobile firm. Elop sent a note to staff this week in which he compared the company’s current position to that of a man on an oil platform “surrounded by flames”. Jones applauded the move on his blog, praising the CEO for his honest approach.
Jones said: “I thought the metaphor wholly appropriate and the tone just right. He uses powerful and evocative language and is brutally honest about the position of the company … You’re left in no doubt as to what the leader is thinking and expects.” On his Twitter account (@philjones40), Jones added that the memo is a “great bit of writing”, adding Elop has given the company “a good shake”.
|Social media in Singapore||Singapore is one of the most evolved social media markets in the world, according to new research from Firefly Millward Brown (FMB). Their survey discovered that shopping – a national pastime in the country – has influenced the way people in Singapore have embraced the medium. Its citizens are brand-savvy and its shops are bridging the gap between digital and physical stores, said (FMB) regional director of digital strategy Chris Madison.
“The things that they do in [Singapore’s shopping strip] Orchard Road, can be very similar to what they are doing online, such as to find out more about discounts and events offered by the popular brands,” he added. Research results singled out Thailand and Indonesia as countries where the association between shopping and social media was less obvious.
|M&S poaches Tesco golden egg||Marks & Spencer has appointed former Tesco executive Laura Wade-Gery to head its online business division. The move has been described as a real coup within the retail industry, with some predicting Wade-Gery to go on to big things within the company. Shares in Marks & Spencer rose by 13.5p to 373.3p since the ‘poach’ was announced, while shares in Tesco dropped 6.1p to 396p.
An analyst at Seymour Pierce said: “Ms Wade-Gery was seen as a rising star at Tesco and potentially a future candidate for CEO, so this is a real blow and will heighten the debate over whether cracks are appearing in its UK business.” In November 2010, Marks and Spencer announced that it intended to at least double sales online and via mobile and landlines from £400m by 2014.
|iPlayer app sparks fury||Official BBC iPlayer apps will begin life only on the iPad and Android phones, leaving iPhone viewers fuming in the shade. News of the move leaked on Twitter on Tuesday ahead of BBC Head of Future Media Erik Hugger’s press conference, leading to the event being called off.
The BBC iPlayer app will only be available to iPad and Android users, and they will only be able to access on a Wi-Fi connection. The shunning of the iPhone comes despite numerous unofficial iPlayer apps showing the medium’s capability to run the catch-up service.
Nick Reynolds, editor of the BBC’s Internet Blog, has defended the move. He claims that choosing to opt for the two devices ahead of the iPhone saves the corporation for having to install new servers. A further explanatory post on the matter is expected in the next few days.