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theEweekly Wrap: Page layout, paid tweets and the Pope

Vatican hacked The website of the Vatican was hacked on Wednesday by individuals claiming to be affiliated with hacktivist group Anonymous. The site, www.vatican.va, was unresponsive for the best part of a day, while emails to and from the domain were also reportedly blocked. Meanwhile, a statement was released by the Italian branch of Anonymous saying “Anonymous decided today to besiege your site in response to the doctrine, to the liturgies, to the absurd and anachronistic concepts that your for-profit organisation spreads around the world”.

However, many believe the attack was linked to the arrest of several alleged hackers on Tuesday. One is said to be a member of Anonymous, while others are part of splinter group Lulz Sec; the hacktivists are known for DDoS retaliation attacks, so it’s certainly a possibility. Furthermore, Spanish anti-virus manufacturer Panda Labs was also targeted on Wednesday, with hackers claiming the company “earned money working with law enforcement to lurk and snitch on Anonymous activists”.

Bing updates Bing has made a series of changes over the last few days that are suspiciously familiar. US search blog Liveside.net noticed last week that the Microsoft search engine seemed to be testing a new layout. The user’s profile snippet and a drop-down menu are featured in the top right corner, just like Google. Local search results have also had a makeover, which SearchEngineLand.com described as “Google-y”. Furthermore, Bing has just started publishing Search Quality Insights blogs, just two months after Google’s Search Quality Highlights blog series was launched. Of course, last year there were controversial accusations of Bing copying Google in how it ranks search results, so this is a minor coincidence in comparison.

Bing has also been busy making use of Facebook’s newest ad feature. The social media site is currently testing a space for paid ads on its logout screen, due to officially go live in April. Some users have seen a full-screen Bing advert being tested in this space, recreating the home page including a working search box. Facebook revealed that 31 million people log out of the site each day, creating a potentially huge audience (and huge cost) for this ad space.

Snickers in the clear The Advertising Standards Authority ruled on Wednesday that a Snickers Twitter campaign involving paid celebrity tweets was lawful. The campaign in January featured celebrities such as Rio Ferdinand, Cher Lloyd, Ian Botham and Katie Price, who sent out four tweets that were not in their usual style – Ferdinand, for example, tweeted about knitting a cardigan. These were followed by a fifth tweet using the ad strapline “You’re not you when you’re hungry”, as well as a picture of the celebrity with a Snickers bar (pictured). The complaints were investigated because only this fifth tweet used the #spon hashtag, commonly accepted as sufficient indication of paid or sponsored tweets.

However, the ASA adjudication ruled that because the first four tweets contained no explicit mention of Snickers, and were ‘teasers’ intended to stir up interest in time for the final sponsored tweet, the campaign has not breached its code.

In other Twitter news, this week the site introduced support for right-to-left languages Arabic, Farsi, Hebrew and Urdu.

Written by rachel_hand_swapRachel Hand
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Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

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Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

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Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

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theEword - 2 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

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theEword - 4 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

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theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

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theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

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The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

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