RSS LinkedIn Google Plus

Call us: 0800 014 9884

Betfred.com puts money on theEword

betfred-com-puts-money-on-theeword-pictures

Manchester specialist search agency theEword has been appointed by Betfred.com, the online operator of one of the world’s top betting brands, to handle its pay-per-click (PPC) account.

Supporting this forward-thinking strategy, theEword will design and develop a range of PPC marketing services for five product teams within Betfred.com. The agency has been tasked with driving traffic to Betfred.com’s online and mobile sites and boosting conversion rates.

Rakesh Chablani, head of marketing of Betfred.com, said: “theEword’s personal approach and thorough understanding of our business made them really stand out in the pitching process. We wanted the winning agency to deliver a truly individual service, and become an integral part of Betfred.com. theEword fits the bill perfectly, which is why we are so confident they can help us achieve our business objectives.”

Commenting on the Betfred.com appointment, Al Mackin, MD of theEword, added: “theEword has extensive experience of working within the most challenging sectors, so it’s fantastic to be able to expand our portfolio of gaming clients with one of the leading players in the field. We’re very excited about working with Betfred.com and putting our plans into action.”

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

More on this story »

Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

More on this story »

Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

More on this story »
theEword - 3 days ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

Reply Retweet Favourite
theEword - 5 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

Reply Retweet Favourite

theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

More on this story »

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword