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Betfred.com puts money on theEword

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Manchester specialist search agency theEword has been appointed by Betfred.com, the online operator of one of the world’s top betting brands, to handle its pay-per-click (PPC) account.

Supporting this forward-thinking strategy, theEword will design and develop a range of PPC marketing services for five product teams within Betfred.com. The agency has been tasked with driving traffic to Betfred.com’s online and mobile sites and boosting conversion rates.

Rakesh Chablani, head of marketing of Betfred.com, said: “theEword’s personal approach and thorough understanding of our business made them really stand out in the pitching process. We wanted the winning agency to deliver a truly individual service, and become an integral part of Betfred.com. theEword fits the bill perfectly, which is why we are so confident they can help us achieve our business objectives.”

Commenting on the Betfred.com appointment, Al Mackin, MD of theEword, added: “theEword has extensive experience of working within the most challenging sectors, so it’s fantastic to be able to expand our portfolio of gaming clients with one of the leading players in the field. We’re very excited about working with Betfred.com and putting our plans into action.”

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