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Manchester specialist search agency theEword has been appointed by, the online operator of one of the world’s top betting brands, to handle its pay-per-click (PPC) account.

Supporting this forward-thinking strategy, theEword will design and develop a range of PPC marketing services for five product teams within The agency has been tasked with driving traffic to’s online and mobile sites and boosting conversion rates.

Rakesh Chablani, head of marketing of, said: “theEword’s personal approach and thorough understanding of our business made them really stand out in the pitching process. We wanted the winning agency to deliver a truly individual service, and become an integral part of theEword fits the bill perfectly, which is why we are so confident they can help us achieve our business objectives.”

Commenting on the appointment, Al Mackin, MD of theEword, added: “theEword has extensive experience of working within the most challenging sectors, so it’s fantastic to be able to expand our portfolio of gaming clients with one of the leading players in the field. We’re very excited about working with and putting our plans into action.”


"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~


"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

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