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Betfred.com puts money on theEword

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Manchester specialist search agency theEword has been appointed by Betfred.com, the online operator of one of the world’s top betting brands, to handle its pay-per-click (PPC) account.

Supporting this forward-thinking strategy, theEword will design and develop a range of PPC marketing services for five product teams within Betfred.com. The agency has been tasked with driving traffic to Betfred.com’s online and mobile sites and boosting conversion rates.

Rakesh Chablani, head of marketing of Betfred.com, said: “theEword’s personal approach and thorough understanding of our business made them really stand out in the pitching process. We wanted the winning agency to deliver a truly individual service, and become an integral part of Betfred.com. theEword fits the bill perfectly, which is why we are so confident they can help us achieve our business objectives.”

Commenting on the Betfred.com appointment, Al Mackin, MD of theEword, added: “theEword has extensive experience of working within the most challenging sectors, so it’s fantastic to be able to expand our portfolio of gaming clients with one of the leading players in the field. We’re very excited about working with Betfred.com and putting our plans into action.”

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theEword - 12 hours ago

We’re looking for a creative content executive to join our team. Interested? Get creative and get in touch #jobs http://t.co/m6q9JgEnsE

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theEword - 20 hours ago

What's life really like behind the scenes at theEword? Have a nosy at our Instagram account > http://t.co/Q6AGGe7ekE http://t.co/3OgVycMQeh

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theEword - 1 day ago

Want more #conversions on your website? Read our top 5 things you should be testing #CRO > http://t.co/jHpwKl2Fee http://t.co/uhyV7kUcY9

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theEword - 2 days ago

Is your website copy clear? Avoid complicated writing > http://t.co/GT46mW0o79 http://t.co/vq3tMwDQru

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theEword - 2 days ago

Quick poll of the office reveals we'd have to agree with #NetflixUK's FOMOmeter for Manchester http://t.co/p1gJqdXCP0 http://t.co/fSp3u5Ov0W

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Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

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Google joins theEword to demystify digital marketing Monday 27th of April, 2015by Andy Williams Google joined us to help dispel some common marketing myths at our Discovering & Demystifying Digital event held in Manchester's Northern Quarter. Find out more.

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