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Manchester Confidential shows confidence in theEword

Manchester’s iconic lifestyle magazine has set its sights on topping the search engines after agreeing a deal with specialist search agency theEword.

Manchester Confidential offers its huge readership a mix of breaking news, competitions and exclusive promotions relating to a number of lifestyle categories, including culture, entertainment, food and drink, health and beauty, property, travel and sport. In September 2010 alone, the site received 155,417 unique visitors and 1,769,066 page views.

Despite these impressive audience figures, Manchester Confidential has never invested in techniques that are proven to boost performance on search engines such as Google. But all of this is set to change now the organisation has appointed theEword to manage its search engine optimisation (SEO) strategy.

Al Mackin, managing director of theEword said: “It is a tremendous pleasure for me to confirm that theEword will be working with Manchester Confidential. This magazine is a true Manchester institution and we plan to take it to the next level by using our skills and knowledge to attract more and more readers from search engines.”

Mark Garner, publisher of Manchester Confidential, said: “I have known Al Mackin for more than a decade now and he has always impressed me with his eye for business and attention to detail. By agreeing a deal with theEword, I am confident that Manchester Confidential is in very safe hands.”

About Manchester Confidential:

Confidential Publishing was set up in 2003 and its flagship site,, has 305,000 readers and 70,000 subscribers. It covers food and drink, news, arts, entertainment, health and beauty, property and business and is aimed at the city region’s intelligent and educated readership. In October 2010, 1.7 million pages were viewed on the site. The company has won several awards including Top North West Brand in 2008 and One To Watch in 2007 at the How-Do Awards, which recognises local media in the North West.

The firm employs almost 30 people across its head office in Manchester, and offices in Leeds and Liverpool.


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