Manchester forms its own surprise coalition

Juice Digital, social media marketing specialists, and theEword, experts in search engine optimisation (SEO), have announced that they are to team up to offer the most comprehensive digital agency offering.

Juice Digital MD, Steve Downes, explains the move: "Social media marketing and SEO are intrinsically linked; you need both aspects to create a successful campaign. Both Juice and theEword have developed pools of talent which complement the other perfectly. We could have employed someone ourselves, but this way we, and more importantly our clients, have access to an entire team of some of the best SEO specialists in Manchester."

The partnership will be formally launched at an event held at thestudio in The Hive in Manchester's Northern Quarter. The event will also host the formal unveiling of theEword's Manchester Twitter Report.

MD at theEword, Al Mackin, continues: "It's an exciting time for social media and SEO within Manchester and we have chosen to team up now not only to strengthen our combined offering, but also to clarify exactly what can be achieved through online activity. There's lots of confusion in the marketplace at the moment, and we want to remove the smoke and mirrors and offer exciting, relevant and measurable campaigns."

For further information please contact:

Steve Downes, Juice Digital, 0161 817 6600, steve.downes@juicedigital.co.uk or,

Al Mackin, theEword, 0161 848 4300, alan@theeword.co.uk

Notes to Editors:

Juice Digital: Founded in 2008 by Steve Downes, Tangerine PR acquired the business in November 2009. Juice Digital's mission statement is to make companies and brands digitally famous and become the leading social media specialist in Manchester. Clients include: Stagecoach Manchester, Forever Manchester, Creative Break, Exactly Me and Turtle Wax.

theEword: Formed in 2006 by creative director Tom Glass and managing director Al Mackin, theEword is a forward-thinking digital marketing agency that specialises in online marketing and commercial web design. The Manchester-based company handles PPC (pay per click) and SEO (search engine optimisation) campaigns, generating millions of pounds worth of sales for its clients.

The Manchester Twitter Report was published on Monday 5 July 2010. Recognised as the first comprehensive study of official Manchester Twitter accounts, it used a unique algorithm to judge official accounts on three factors – engagement, popularity and involvement within the Twitter community.

In the original Manchester Twitter Report, accounts were split into eight categories – not for profits, nightlife, leisure services, business, retail, culture, organisations and news and media. The updated version adds two more categories – politics and sport – and an expanded Ones to Watch section.

The Manchester Twitter Report is free to download. theEword is more than happy for organisations to publish extracts but please bear in mind that it is forbidden to host the report in its entirety on a third-party site. If you wish to link to the full Manchester Twitter Report, please use http://theeword.co.uk/manchester-twitter-report.php.