New service from theEword, Tangerine PR and friends

Thu 4th of August 2011, filed under Media Centre

Manchester specialist search agency theEword has launched a unique new service Mayday Mayday in collaboration with PR agency Tangerine PR and renowned media lawyer Steve Kuncewicz at Gateley LLP.

Mayday Mayday will offer a planning, monitoring and rapid response crisis and issues management service for brands.

There have always been crises, but never before has there been such a proliferation of communication channels for them to spread through. The partner companies spotted the need for a new breed of crisis communications service; one not just up with, but ahead of, the game in managing reputation in today's multi-channel world.

"To be effective companies need a team with sophisticated traditional PR skills, adept at the management of online media, bloggers and social networks, up to the minute legal expertise and the ability to nullify negative effects on search engines," said Sandy Lindsay, Tangerine's Group MD.

Mayday Mayday will offer a 'pay as you go' service for companies in the midst of a crisis, as well as crisis auditing, planning, monitoring (media and online) and coaching/training.

Further information is available at: www.mayday-mayday.co.uk.

About theEword:

theEword is a specialist search marketing agency, with expertise in paid, natural and mobile search engine marketing. It now services some of the UK's most valuable brands and employs a team of highly skilled marketing professionals. The agency prides itself on its transparent, commercially minded and forward thinking digital campaigns.

By developing innovative, commercially focused PPC (pay per click), SEO (search engine optimisation) and mobile search marketing campaigns, theEword has helped generate millions of pounds in sales for its mix of B2B and B2C clients.

theEword is an active supporter of the Forever Manchester fundraising drive. Chief executive officer Al Mackin is a Forever Manchester ambassador and members of staff are encouraged to donate their time to help with the campaign.

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Richard Frost

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