Social Media. Sorted launched as Manchester City crowned champions

Thu 22nd of July 2010, filed under Media Centre

  • theEword and Juice Digital launch Social Media. Sorted
  • Updated version of the Manchester Twitter Report released
  • Manchester City crowned champions as United miss an open goal

Manchester digital marketing agency theEword has joined forces with local social media marketing agency Juice Digital to offer a free introduction to social media.

The event, called Social Media. Sorted, takes place from 6pm till 8pm on Wednesday 28 July 2010 in thestudio at The Hive on Lever Street, Manchester. Entry is free but tickets must be booked beforehand at http://theeword.co.uk/twitter-event.php.

Social Media. Sorted will feature talks from four of Manchester's leading social media experts:

  • Is Manchester the social media capital of Europe? by Steve Downes, managing director of Juice Digital.
  • How Manchester uses Twitter by Al Mackin, managing director of theEword.
  • How to avoid legal problems in social media by Mel McGuirk, media partner at Manchester law firm Pannone.
  • Why is Manchester the greatest city in the world? by Nick Massey, chief executive of Forever Manchester.

To celebrate the launch of Social Media. Sorted, theEword will share an updated version of the Manchester Twitter Report. This landmark paper now identifies which of Greater Manchester's sports teams and serving politicians have the best official Twitter accounts.

In the sport category, Manchester City (@MCFC) climb to the top of the Twitter table with a remarkable 316.9 points. However, arch rivals Manchester United miss an open goal after admitting to theEword that they have no official presence on Twitter.

Meanwhile, Andrew Gwynne, MP for Denton and Reddish, tops the politics category with 212.5 points. An extremely high engagement score shows that the Labour politician is tweeting regularly and interacting well with his Twitter followers.

Al Mackin, managing director of theEword, said: "Social Media. Sorted is a unique opportunity to discover how social media marketing can deliver incredible results. We are thrilled that Manchester's leading social media experts have agreed to share their knowledge about this exciting medium. In the Manchester Twitter Report, Manchester City are worthy champions but the lack of an official Manchester United account shows even world-famous brands can miss an open goal."

Notes to Editors:

The Manchester Twitter Report was published on Monday 5 July 2010. Recognised as the first comprehensive study of official Manchester Twitter accounts, it used a unique algorithm to judge official accounts on three factors engagement, popularity and involvement within the Twitter community.

In the original Manchester Twitter Report, accounts were split into eight categories not for profits, nightlife, leisure services, business, retail, culture, organisations and news and media. The updated version adds two more categories politics and sport and an expanded Ones to Watch section.

The Manchester Twitter Report is free to download. theEword is more than happy for organisations to publish extracts but please bear in mind that it is forbidden to host the report in its entirety on a third-party site. If you wish to link to the full Manchester Twitter Report, please use http://theeword.co.uk/manchester-twitter-report.php.

About theEword:

theEword is a specialist search marketing agency, with expertise in paid, natural and mobile search engine marketing. It now services some of the UK's most valuable brands and employs a team of highly skilled marketing professionals. The agency prides itself on its transparent, commercially minded and forward thinking digital campaigns.

By developing innovative, commercially focused PPC (pay per click), SEO (search engine optimisation) and mobile search marketing campaigns, theEword has helped generate millions of pounds in sales for its mix of B2B and B2C clients.

theEword is an active supporter of the Forever Manchester fundraising drive. Chief executive officer Al Mackin is a Forever Manchester ambassador and members of staff are encouraged to donate their time to help with the campaign.

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