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theEword appoints Chris Sheffield as chairman


Specialist search agency theEword has recruited Manchester technology entrepreneur Chris Sheffield as chairman.

Chris, a specialist in new media and gaming, has met with success with a number of Manchester-based companies, as well as further afield with multiple interests in the UK and China. Chris will play a strategic role in theEword’s business development plan, helping to identity and support future growth opportunities.

Al Mackin, MD at theEword, and creative director Tom Glass quickly decided that Chris would be a perfect fit with the company. Al explains: “Chris has a long track record of success with companies which specialise in new media and technology.”

“This synergy of experience, alongside his history of growing businesses made him the perfect choice for theEword and we are delighted to be able to draw on his knowledge and business skills.”

Chris, who will begin in his role immediately, added: “The potential within theEword was obvious and so made my choice to join an easy one. It’s a really exciting time to be joining the company and I’m looking forward to growing with them.”

Chris spent 11 years at Deloitte as a principle partner, working alongside key clients such as British Airways, Morgan Stanley, WH Smith, British Gas and British Rail. He then founded Eunite, which was sold to N.Brown PLC in 2000, before creating mobile gaming company Million-2-1 and selling it to IGT, one of the world’s largest gaming companies. Chris will remain senior vice president of Technology, Media and Telecoms at China Resources and Investment Vehicle.


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