theEword fuses with Atomico

Manchester specialist search agency theEword has worked with London venture capital firm Atomico to develop a new mobile site.

Atomico approached theEword with a complex brief, which included the conception and launch of a conception and launch of a mobile site, and an overhaul of the company's existing website. In response to this, theEword created a highly functional site for smartphones containing business information, events and social media integration.

The agency also rebuilt Atomico's online site and designed a custom content management system (CMS), enabling them to add and remove widgets at the click of a button. Furthermore, the CMS allows them to insert advanced options, such as a navigation system, simply by dragging and dropping.

Tom Glass, creative director of theEword, said: "A mobile site is such a good way to connect with business leaders, many of whom prefer using smartphones to desktops and laptops. We worked hard to ensure the Atomico mobile site is intuitive and quick to load, and we're delighted that our client is so pleased with the final result."

Founded in 2006 by Niklas Zennstrom, a co-founder of Skype, Atomico invests in innovative technology companies that are, or will become, category leaders. It has made over 40 investments over three continents, with an exclusive focus on the technology sector.

Jonathan Woolley, IT manager at Atomico, said: "theEword did a great job of listening to our requirements and then executing on the build of our new website, in addition to launching a fully functioning mobile site on time and on budget."