theEword launches free smartphone tools

Fri 9th of September 2011, filed under Media Centre

Introducing theEword Labs

A collection of free smartphone tools has been released by Manchester specialist search agency theEword.

Called theEword Labs, the site contains 6 tools that help people find information about - or originating from - their local area. Each one is compatible with all major smartphones, including iPhones, Android phones and Blackberries, but can also be viewed from desktop PCs.

They were created by senior developer Adrian Mursec and developer Matthew Pettitt on one of theEword's monthly development days, where employees focus on projects that interest them.

Smartphone tools in theEword Labs

The following smartphone tools are available now:

  • Google Local Food Places - find nearby places to eat using Google Places
  • Where Am I? - find out where Google Maps thinks you're located
  • Twitter Thinks I'm In... - find out where Twitter thinks you're located
  • Local Tweets - find out what tweets have been posted near you
  • Local Wiki - find out what Wikipedia articles have been posted near you
  • Address Look Up - find out how accurate your smartphone's location-tracking software is

Adrian Mursec, senior developer at theEword, said: "With theEword Labs, we wanted to showcase how people can get more relevant information by opting into location-tracking on their smartphones. Our tools can help you find local tweets and Wikipedia pages that you may otherwise have missed. But my personal favourite is Google Local Food Places because when I'm hungry, I love being able to instantly find local restaurants wherever I am."

More smartphone tools will be added to theEword Labs in the coming months. To use the current tools for free, simply point a smartphone browser at http://labs.theeword.co.uk/

About theEword:

theEword is a specialist search marketing agency, with expertise in paid, natural and mobile search engine marketing. It now services some of the UK's most valuable brands and employs a team of highly skilled marketing professionals. The agency prides itself on its transparent, commercially minded and forward thinking digital campaigns.

By developing innovative, commercially focused PPC (pay per click), SEO (search engine optimisation) and mobile search marketing campaigns, theEword has helped generate millions of pounds in sales for its mix of B2B and B2C clients.

theEword is an active supporter of the Forever Manchester fundraising drive. Chief executive officer Al Mackin is a Forever Manchester ambassador and members of staff are encouraged to donate their time to help with the campaign.

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