Mobile represents a new and ever-growing route to market for businesses. As an advertising and sales channel, mobile is still relatively new but its usefulness is growing in line with its audience:
In order to target this new market effectively, you need a mobile marketing strategy. And because search engines use different processes to assess mobile sites, you must adapt accordingly.
Mobile is the next great frontier in marketing. In the UK, ownership of iPhones or Android devices continues to rise, as does the number of people using phones to search for businesses. Mobile marketing is the key to tapping into this growing audience.
Mobile is becoming the main way in which people search the internet - especially those looking for products and services. Now is the time to make sure your business makes a big impression in this fast-emerging market:
We're witnessing a huge cultural shift in the way people use the internet. As the browsing habits of your target market change, so must the shape of your online presence.
By getting your mobile strategy in order now, you can ensure that you aren't left behind by the other businesses already thinking about the channel. Spend the next few years leading the pack, rather than playing catch-up.
theEword is a specialist search marketing agency, focused on improving the conversions and sales of the businesses that work with us. Our company is built on three core principles, which run through all of the work we do.
Our marketing, content and development experts all have an innate grasp of the mobile search market, having worked on campaigns for some of the North West's leading businesses.
When you choose to work with theEword, you can have absolute confidence not just in the quality of what we do but in the openness of our reporting and sharing of knowledge. We will form a working partnership with your business aimed at making mobile search work for you.
In 2006, managing director Al Mackin and creative director Tom Glass used the benefit of their combined experience to found theEword: a specialist search agency that could provide a comprehensive online marketing service, from site build to SEO solutions and ongoing campaigns.
The impressive growth of theEword is testament to the appeal of this idea. Our blend of paid and natural search solutions, implemented by a team of dedicated web designers, developers, journalists and industry-accredited marketing professionals, has resulted in significant gains for all of our clients.
B2C and B2B companies in industries as diverse as telecoms, entertainment and financial services have already been satisfied customers. These include big names like renowned mobile gaming innovators Million-2-1, as well as Best Companies, the organisation behind the Sunday Times 100 Best Companies To Work For list, the Danielle Group, Harrington Brooks, Pannone LLP and more.
Our ability to adapt to the individual needs of these varied clients and always stay on the cutting edge of new technologies and marketing methods has been key to the success of our offering, which now includes mobile marketing.
The expertise of our design and development team has transferred easily to mobile advertising, and our mobile site build service is already finely honed. SEO and PPC are channels we have adapted to m-commerce, devising tailored ad styles and targeting practices. The one aspect common to both our online and mobile marketing services is our customer service promise. Transparency of process, forward-thinking methods and a commercially minded approach have led to theEword building strong and positive relationships with some of the top companies in the UK.
Google introduces smartphone errors tool Friday 6th of December, 2013by Lauren KnowlesSmartphone crawl errors can now be identified on Google Webmaster Tools.
British Airways to allow gadget use Thursday 19th of December, 2013by James RichesCustomers will be able to use electric devices during take-off and landing for the first time.
Google unveils 3D capable smartphone Friday 21st of February, 2014by Lauren KnowlesGoogle has described these devices as experimental smartphones for the adventurous.