If you need further convincing of the rising importance of mobile marketing and m-commerce, the Internet Advertising Bureau has collected some intriguing data:
It's clear that a mobile presence is a wise investment, as it's a great way to reach potential customers. To that end, there are several things companies can do, from running a PPC campaign to building a mobile-specific website. Luckily, being at the cutting edge of digital advertising is what theEword does best, so we're already offering mobile services to our usual high standard. In three short steps, we could help you reach a whole new audience.
Mobile internet users will be able to find your mobile site through natural search as well as PPC ads. This is because our SEO experts have adapted their extensive experience to apply to mobile websites, improving search rankings and making the content relevant. An optimised, updated, and trustworthy site will convert your traffic into conversions.
PPC ads can now be tailored for mobile. A mobile user browses in a different way to an online user, especially due to time restrictions. Their more purposeful, efficient searching means PPC campaigns should focus on being short and attention-grabbing, whilst more refined targeting practices can help get them in front of the right audience.
Of course, a mobile PPC ad will be more effective if it links to a mobile website. This is very different to a normal website, because the biggest screens developers have to work with are around 3.5 inches. However, when theEword builds a mobile site, we build it impeccably.