RSS LinkedIn Google Plus

Call us: 0800 014 9884

AdWords Express released

AdWords_Express_released_8411

PPC for beginners

Google has launched a new service that it hopes will encourage more businesses to get started on pay-per-click (PPC) marketing.

AdWords Express is aimed at companies that have never used paid search advertising before. Originally branded as Google Boost in tests dating back to October 2010, the platform invites users to provide basic details about their business and submit text for their PPC ads. The service, described by the company in a blog post as “a faster and simpler way to start advertising online in under five minutes”, is currently available in the US only.

Automated PPC campaigns

Once the campaign goes live, it will then be automatically managed by AdWords Express. This lack of customisation means the service is likely to appeal primarily to small businesses with low advertising budgets rather than larger companies that rely on experienced PPC account managers.

Mark Baker, online marketing manager at theEword, gave a cautious welcome to the rollout. He said: “It makes sense for Google to launch an entry-level PPC service that can be used by small companies. Once these business owners start seeing results, however, I expect they’ll want to bring in knowledgeable PPC marketing experts to optimise their campaigns and maximise returns.”

AdWords is by far the UK’s most popular PPC platform, owing largely to the fact that Google enjoys a dominant position in the UK search engine market. According to Hitwise, the company accounted for 92 per cent of all searches in Jul 2011, compared to just 3 per cent for Bing and a further 3 per cent for Yahoo.

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Schmidt defiant on Google privacy efforts Monday 15th of December, 2014by James Riches Google chairman Eric Schmidt has outlined how the company responded in the wake of Edward Snowden’s shock revelations last year, including increased security and privacy measures.

More on this story »

Bing search results removed from Facebook Tuesday 16th of December, 2014by Andy Williams Facebook has completely removed Bing results from its internal search engine, instead focusing heavily on the improvement of their own search capabilities.

More on this story »

Google announces trending topics and videos feature Wednesday 17th of December, 2014by Martin Lindley The new feature is available in over 50 languages and allows users to deeper explore trending topics: to do so the user clicks on a trend of interest to them.

More on this story »
theEword - 3 days ago

Read our latest Eweekly wrap here: http://t.co/WkZKyDq4w8

Reply Retweet Favourite
theEword - 3 days ago

We are ready for our Christmas buffet! :-) http://t.co/a8jddlOBiu

Reply Retweet Favourite
theEword - 3 days ago

We already have one very cool Christmas Jumper this morning! http://t.co/jCkWMcQqjd

Reply Retweet Favourite
theEword - 4 days ago

Marketers: if you could send a message to yourself back in time to the start of 2014, what would it say? http://t.co/9kqlzuN11W

Reply Retweet Favourite
theEword - 4 days ago

Google announces trending topics and video feature: http://t.co/GYYJRatwKR

Reply Retweet Favourite

theEweekly Wrap: 12 Dec Friday 12th of December, 2014by Martin Lindley This week: Google Penguin gets live updates, Microsoft accepts bitcoin, and old iPod sells for thousands.

More on this story »
daniel_nolan_swap

Google Zeitgeist 2014 list reveals the world's search intere... Tuesday 16th of December, 2014by Daniel Nolan See the search terms the world has been looking for this year with Google's 2014 Trends.

More on this story »

theEweekly Wrap: 19 Dec Friday 19th of December, 2014by Dan Moores This week: The US thinks North Korea hacked Sony, IBM succeeds in cloud computing, and Google fights antitrust lawsuit.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword