RSS LinkedIn Google Plus

Call us: 0800 014 9884

AdWords Express released

AdWords_Express_released_8411

PPC for beginners

Google has launched a new service that it hopes will encourage more businesses to get started on pay-per-click (PPC) marketing.

AdWords Express is aimed at companies that have never used paid search advertising before. Originally branded as Google Boost in tests dating back to October 2010, the platform invites users to provide basic details about their business and submit text for their PPC ads. The service, described by the company in a blog post as “a faster and simpler way to start advertising online in under five minutes”, is currently available in the US only.

Automated PPC campaigns

Once the campaign goes live, it will then be automatically managed by AdWords Express. This lack of customisation means the service is likely to appeal primarily to small businesses with low advertising budgets rather than larger companies that rely on experienced PPC account managers.

Mark Baker, online marketing manager at theEword, gave a cautious welcome to the rollout. He said: “It makes sense for Google to launch an entry-level PPC service that can be used by small companies. Once these business owners start seeing results, however, I expect they’ll want to bring in knowledgeable PPC marketing experts to optimise their campaigns and maximise returns.”

AdWords is by far the UK’s most popular PPC platform, owing largely to the fact that Google enjoys a dominant position in the UK search engine market. According to Hitwise, the company accounted for 92 per cent of all searches in Jul 2011, compared to just 3 per cent for Bing and a further 3 per cent for Yahoo.

Written by Richard Frost

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google to devalue doorway pages Tuesday 17th of March, 2015by Andy Williams Google is taking aim at websites using large, well-established doorway campaigns to rank highly in search results by altering its search engine algorithm.

More on this story »

Google: mobile algorithm bigger than Panda and Penguin Wednesday 18th of March, 2015by Dan Moores At SMX Munich, a Google representative said that the upcoming "mobile-friendliness" algorithm will have a bigger impact on search results than the Panda or Penguin updates.

More on this story »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
theEword - 13 mins ago

Good with a wand? We're looking for a Client Strategy Director to help us work our magic http://t.co/cgnGTglHBl #jobs http://t.co/Giw0RzK42P

Reply Retweet Favourite
theEword - 9 hours ago

Hello. Is it a #PPC Exec role you're looking for? http://t.co/a1KqQmF0Cy #Manchester #digitaljobs http://t.co/GtnOrhSzxP

Reply Retweet Favourite
theEword - 1 day ago

Is your website ready for Google's #mobile algorithm update? Test it here http://t.co/eGRPq4CHmv http://t.co/rqNWlBG0yt

Reply Retweet Favourite
theEword - 1 day ago

#Content tricks from Hollywood. Even if the closest thing we had to Matt Damon was Matt Cutts http://t.co/Lw9W9tee97 http://t.co/1snyHxWLwl

Reply Retweet Favourite

5 common digital marketing myths dismissed Friday 6th of March, 2015by Andy Williams Find out the real purpose behind onsite content and why link building is still vital. Here we explain the five biggest myths that surround digital marketing.

More on this story »

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword