RSS LinkedIn Google Plus

Call us: 0800 014 9884

AdWords Express released

AdWords_Express_released_8411

PPC for beginners

Google has launched a new service that it hopes will encourage more businesses to get started on pay-per-click (PPC) marketing.

AdWords Express is aimed at companies that have never used paid search advertising before. Originally branded as Google Boost in tests dating back to October 2010, the platform invites users to provide basic details about their business and submit text for their PPC ads. The service, described by the company in a blog post as “a faster and simpler way to start advertising online in under five minutes”, is currently available in the US only.

Automated PPC campaigns

Once the campaign goes live, it will then be automatically managed by AdWords Express. This lack of customisation means the service is likely to appeal primarily to small businesses with low advertising budgets rather than larger companies that rely on experienced PPC account managers.

Mark Baker, online marketing manager at theEword, gave a cautious welcome to the rollout. He said: “It makes sense for Google to launch an entry-level PPC service that can be used by small companies. Once these business owners start seeing results, however, I expect they’ll want to bring in knowledgeable PPC marketing experts to optimise their campaigns and maximise returns.”

AdWords is by far the UK’s most popular PPC platform, owing largely to the fact that Google enjoys a dominant position in the UK search engine market. According to Hitwise, the company accounted for 92 per cent of all searches in Jul 2011, compared to just 3 per cent for Bing and a further 3 per cent for Yahoo.

Written by Richard Frost

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

james_riches_swap

Yahoo acquires BrightRoll for $640 million Wednesday 12th of November, 2014by James Riches Yahoo CEO Marissa Mayer has announced that the company has purchased video advertising platform BrightRoll for $640 million, its biggest deal since the acquisition of Tumblr in 2013.

More on this story »

Spotify and Uber join forces Tuesday 18th of November, 2014by Andy Williams Spotify and Uber have announced a collaboration which will let Uber users ‘become the DJ’ when making a journey by using the music streaming service.

More on this story »

Google to start labelling mobile-friendly sites Wednesday 19th of November, 2014by Dan Moores Google has announced that it will add the label 'mobile-friendly' to sites that are easily navigable on smartphones, in an effort to further improve the search experience for mobile users.

More on this story »
theEword - 5 hours ago

Thanks again to everyone who came to #LightAFire14 this week. Read all about the event in this blog post: http://t.co/ka7Nnu4rsx

Reply Retweet Favourite
theEword - 2 days ago

Nothing like a nice cosy fire and a hot chocolate to warm up your Wednesday #LightAFire14

Reply Retweet Favourite

theEweekly Wrap: 14 Nov Thursday 13th of November, 2014by Dan Moores This week: Instagram introduces typeahead search, Spotify says it does fight piracy, and Sainsbury's Xmas ad is a YouTube hit.

More on this story »

theEweekly Wrap: 21 Nov Friday 21st of November, 2014by Martin Lindley This week: Google uses giant billboard, Facebook launches groups app, and Couple get TripAdvisor fine.

More on this story »

The final Light a Fire of 2014 Friday 21st of November, 2014by Dan Moores For the fifth and final Light a Fire of 2014, Liane Grimshaw joined Dan Nolan in the cosy Library room at the Great John Street Hotel, sharing career anecdotes and wise advice.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword