RSS LinkedIn Google Plus

Call us: 0800 014 9884

AdWords for Video now available to all users

AdWords_for_Video_now_available_to_all_users_10671

AdWords for Video

Google has announced in a YouTube blog post that AdWords for Video is now available to all users.

Following a successful beta trial that began in September 2011, AdWords for Video will now be integrated into the main dashboard for all users. Video campaigns will use the same interface and model as pay-per-click search and display ads; advertisers can manage keywords, target demographics, bids and budgets, as well as track their success with reporting on engagement and click through rates.

The system uses Google’s TrueView video ads format, which launched in December 2010; however, ads were previously purchased and managed through YouTube, without the invaluable AdWords reporting tools. Like PPC, advertisers only pay for engagement – i.e. if a video is watched for 30 seconds, or the viewer clicks through to the website. TrueView ads can appear:

  • In YouTube search results, above or to the right of natural results
  • On Google’s extensive display network
  • As a ‘pre-roll’ ad before or during another YouTube video
  • As one of three videos that users can choose to watch as a pre-roll before a longer YouTube video.

Video advertising for small businesses

Google is touting AdWords for Video as an ideal opportunity for small businesses to use video advertising, and is therefore offering some incentives to get started. Nine successful US video advertisers have been named YouTube Ambassadors, and will be sharing their experience with newcomers through tutorial videos and Google+ hangouts. The YouTube Advertiser Playbook will provide support and tips, while any business signing up with AdWords for the first time will now receive $75 (£47) of free credit to spend as they please.

Natalie Booth, assistant marketing manager at theEword, said: “Despite the emphasis on small businesses and newcomers, AdWords for Video will be extremely effective for experienced advertisers. Campaigns can be managed and optimised in the same way as PPC, so many marketers could implement similar strategies and reach a whole new market. Of course, the success of a campaign will be dependent on the quality of the video ads, so creativity and production budgets will also play a part.”

Written by rachel_hand_swapRachel Hand

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 28 mins ago

We don't want just any relationship manager. We want the best. Is that you? http://t.co/vwpSbxqi4W #digitaljobs http://t.co/PGPNBxlWuw

Reply Retweet Favourite
theEword - 19 hours ago

Could you see yourself working here? http://t.co/Augy0f2qCy Check out our recent #job openings > http://t.co/AxGLbf8dtA #Digitaljobs

Reply Retweet Favourite
theEword - 1 day ago

What does a #digitalagency looks like from the inside? Follow us on Instagram to find out > http://t.co/9kVMoVVjVT http://t.co/FpP4RDwqec

Reply Retweet Favourite
theEword - 2 days ago

Are you talented in #PPC? We have a #job opportunity just for you > http://t.co/ugNZuIYIR2 http://t.co/9eTQiQ60X6

Reply Retweet Favourite
theEword - 2 days ago

Here's a #digitalmarketing #tip: Stop obsessing over 'channel' > http://t.co/0Fg5u03kEp http://t.co/ELEBGfYFJi

Reply Retweet Favourite

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword