RSS LinkedIn Google Plus

Call us: 0800 014 9884

AOL continues media grab

AOL_continues_media_grab_6891

A merger of visions

The Huffington Post online newspaper was sold to AOL last night in a £196 million buyout. According to the BBC, the acquisition of the “intellectual centre-left website” will create an AOL media conglomerate with over 270 million users.

In her Huffington Post blog, founder Arianna Huffington revealed the deal was agreed over lunch with AOL Chairman Tim Armstrong, and called it a “merger of visions”. She elaborated: “By combining HuffPost with AOL’s network of sites, thriving video initiative, local focus, and international reach, we know we’ll be creating a company that can have an enormous impact, reaching a global audience on every imaginable platform.”

Media influence

Ms Huffington will continue to be editor of the paper she co-founded with Kenny Lerer in 2005. However, she will also assume responsibility for all content as editor-in-chief and president of the Huffington Post Media Group, comprising all AOL’s media and press properties.

These include popular technology websites TechCrunch, which was purchased in September 2010, and Engadget, an AOL property since 2005. TechCrunch joked that “effective tomorrow morning, TechCrunch.com will be renamed HuffingtonCrunch.com”. Meanwhile, Mashable commented “AOL has catapulted itself back into relevancy. It has sent a clear signal to the rest of the world that it is a media company and that it is in this game to win.”

Written by rachel_hand_swapRachel Hand

Testimonials

"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~

  defibshop

"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

View more of our testimonials »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »

April UK search market share: Bing revival stutters again Tuesday 5th of May, 2015by James Riches Bing’s mini-revival in the UK search market appears to have stalled, with data from StatCounter Global Stats showing a second consecutive monthly loss.

More on this story »

May UK search market share: Small gain for Google Monday 1st of June, 2015by James Riches Google’s dominance of the UK search market continues, as webmasters focus on mobile and the public search for Election and Eurovision results.

More on this story »

What retailers need to know about conversion rate optimisation Monday 15th of June, 2015by Andy Williams Conversion rate optimisation (CRO) is the process increasing the number of visitors to a website into conversions. See why it's vital for retailers to use it.

More on this story »

What's the best social channel for your retail brand? Wednesday 24th of June, 2015by Dan Moores You already know how vital social media presence is. Here's how you can make the most of three very popular platforms - and not just from a brand-amplification standpoint.

More on this story »

Light a Fire with Jo Leah Friday 31st of July, 2015by Sian English

More on this story »

Who loves theEword

Who loves theEword Who loves theEword