RSS LinkedIn Google Plus

Call us: 0800 014 9884

Apple must say Samsung did not copy

Apple_must_say_Samsung_did_not_copy_11401

High court judge extends Apple v Samsung ruling

Apple has been ordered to display adverts to its UK customers stating that Samsung did not copy its iPad design, in a new twist to the ongoing patent case between the companies.

The ads must feature on the Apple UK website for six months, while they could also appear in major media publications such as the Guardian, the Daily Mail and the Financial Times.

Last week, UK judge Colin Birss’ ruling attracted plenty of media attention for the unusual way in which he sided with Samsung.

He concluded that the Galaxy Tab 10.1 had not infringed Apple’s design, stating that: “They do not have the same understated and extreme simplicity which is possessed by the Apple design. They are not as cool. The overall impression produced is different.”

Judge Birss has now gone a step further in demanding an additional sanction that did not feature in his initial ruling. American news agency Bloomberg has suggested the subject was raised in the immediate aftermath of the verdict.

Samsung bites back

The sanction is thought to have been imposed after Apple’s negative response to the judgment. Apple claimed it was “no coincidence” that there were visual similarities between the two products, and continued to accuse Samsung of “blatant copying”.

While Judge Birss rejected Samsung’s protest that Apple should be blocked from making such comments, his decision to introduce an extra sanction suggests he may have taken a dim view of Apple’s reaction.

Samsung welcomed the ruling, commenting: “Should Apple continue to make excessive legal claims based on such generic designs, innovation in the industry could be harmed and consumer choice unduly limited.”

However, while Apple is yet to comment on this latest judgment, it is certain to appeal the initial ruling as it looks to secure a similar outcome to its action in the US, where it succeeded in having the Galaxy Tab 10.1 banned from sale.

Tom Glass, creative director at theEword, said: “This is obviously a very embarrassing development for Apple, and just goes to show that its strategy of aggressively pursuing companies it believes have copied its designs doesn’t always pay off.”

Written by james_riches_swapJames Riches

Testimonials

"theEword soon became an essential extension to our internal online marketing team."

~ Screwfix Bathrooms ~

  Screwfix Bathrooms

"We are extremely happy with the online visibility achieved through SEO and PPC."

~ Pure Student Living ~

  Pure Student Living

"theEword has consistently produced great results; very happy with the service."

~ Parasol ~

  Parasol

"theEword team has excelled itself in terms of client service, campaign measurement and responsiveness."

~ Linder Myers ~

  Linder Myers

View more of our testimonials »

Microsoft releases quick fire messaging app: Skype Qik Wednesday 15th of October, 2014by Martin Lindley Microsoft launches Skype Qik, a new instant messaging service which allows users to send video clips to their friends and family.

More on this story »
james_riches_swap

Google confirms first Penguin update for over a year Monday 20th of October, 2014by James Riches Google has confirmed that the Penguin algorithm was updated over the weekend. Site owners now face an anxious wait to see if they have been affected, either positively or negatively.

More on this story »

Google acquires Firebase Wednesday 22nd of October, 2014by Dan Moores Google has acquired Firebase, a cloud service company that allows developers to build web and mobile apps quickly and easily, as well as store and sync data in realtime.

More on this story »
theEword - 19 hours ago

Still lots of cake left if anyone would like to come for an afternoon brew and a slice of cake! :-)

Reply Retweet Favourite
theEword - 1 day ago

Join us today and help us raise money for an awesome charity! :-) http://t.co/khTihOnPcN

Reply Retweet Favourite

theEweekly Wrap: 10 Oct Friday 10th of October, 2014by Martin Lindley This week: Facebook gets hyperlocal ads, Microsoft CEO has gender pay trouble, and comedy club starts pay per laugh system.

More on this story »

theEweekly Wrap: 17 Oct Friday 17th of October, 2014by Dan Moores theEweekly Wrap: Google readies Android 5.0, HBO plans streaming service, and U2 says sorry

More on this story »

theEweekly Wrap: 24 Oct Friday 24th of October, 2014by Martin Lindley This week: Mediative researches search behaviour, Microsoft drops Nokia brand, and Tinder gets premium service.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword