RSS LinkedIn Google Plus

Call us: 0800 014 9884

Apple tops customer loyalty report

Apple_ahead_in_mobile_loyalty_9481

Smartphone users are most loyal to Apple

Apple has a higher amount of brand loyalty than any other company within the mobile market, according to a report undertaken by the Gfk research firm.

The study has uncovered that 84 per cent of iPhone users would only replace their smartphones with another Apple device. While sales of the smartphone have been decreasing over the past few months, it seems that those who are already using iPhones will be remaining loyal to the brand.

Gfk also found that 60 per cent of those already using smartphones with Android software would stick with the software. Unlike the iPhone, Android smartphones have had increasing sales over the months, resulting in Google gaining a strong foothold on the smartphone market. As people are becoming loyal to Android software, this suggests that its dominant market position will continue as users are impressed with the brand.

However the Gfk report also found that only 48 per cent of Research in Motion smartphone users would replace them with another RIM device. Mark Baker, online marketing manager at theEword, said: “Brand loyalty could be decreasing from RIM as BlackBerry smartphones have had BBM connectivity issues in recent months as well as links to the Manchester riots. Also Apple creates hype for its existing smartphone users with large advertising campaigns for new iPhones – an approach not necessarily taken by RIM.”

Why are iPhone users so loyal?

Ryan Garner, a Gfk analyst, commented: “The ongoing rush to build market position was crucial for the future success of the brands as on average 63 per cent of consumers are sticking to the type of phone they have”. Due to the continual renewal and upgrading of the iPhone, existing Apple smartphone users are able to remain excited by the brand as there is a steady influx of new features and models to try. As iPhone customers can receive an upgraded smartphone experience with the same company, they will remain loyal as they can move their data and contacts with ease.

Written by lauren_knowles_swapLauren Knowles

Testimonials

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

"They really care about what they do and they care about your business as well"

~ Bermans ~

  Bermans

View more of our testimonials »

Google gives businesses new features Wednesday 25th of February, 2015by Martin Lindley Google has revealed two new features for businesses: one allows the use of chat features within the search engine results, while the other allows the selection of search display pictures.

More on this story »

Google to start warning users on slow sites? Thursday 26th of February, 2015by Andy Williams Google is reportedly testing a system which will warn users of slower websites by flagging them up with a red “slow” label within its search results.

More on this story »
james_riches_swap

February UK search market share: Bing breaks 7% barrier Monday 2nd of March, 2015by James Riches Last month, Bing continued to increase its share of the UK search market, jumping above 7%. Meanwhile, celebrities generated a lot of searches in a busy month for entertainment.

More on this story »
theEword - 20 mins ago

YouTube music awards 2015 will feature exclusive videos: http://t.co/cMUHfvMAGp

Reply Retweet Favourite
theEword - 18 hours ago

Fancy a job in account management with a leading digital agency? Here’s your chance. Learn more about the role here: http://t.co/YOXrjnc0n6

Reply Retweet Favourite
theEword - 22 hours ago

Digital marketing tip #6: Stop putting Google first http://t.co/vBFOoo1NCR http://t.co/QjsYq0j82r

Reply Retweet Favourite
theEword - 22 hours ago

February UK search market share: Bing breaks 7% barrier http://t.co/IH1bira5Ce

Reply Retweet Favourite
theEword - 1 day ago

BBM gets custom PINs and Android wear support: http://t.co/kPwgU6C3wk

Reply Retweet Favourite

Five ways to ensure you're writing great content in 2015 Friday 6th of February, 2015by Dan Moores 2014's Google algorithm updates made it very clear that 'Google-friendly' and 'reader-friendly' are starting to mean the same thing. We need to impress audiences, not search engines.

More on this story »

What do you need to know about your prospective customers th... Tuesday 10th of February, 2015by Sian English Do you really know the right things about your prospective customers? The more you know, the more targeted you can be with any marketing activity, and, the faster your business will grow.

More on this story »

Starstruck: lessons from Hollywood on how to write content t... Wednesday 25th of February, 2015by Martin Lindley The stars have something that we want. You know the answer. They have attention. But is there anything Hollywood uses to get attention that we can also use? Yes. Let me explain.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword