RSS LinkedIn Google Plus

Call us: 0800 014 9884

Apple tops smartphone figures

Apple_tops_smartphone_figures_11231

Smart sales figures for Apple

Apple is the fastest growing player in the smartphone market, according to the latest independent figures.

Data from digital trend tracker comScore MobiLens shows there has been a 1.7 per cent increase in Apple’s share of the US smartphone sector in the three months ending May 2012. That means Apple now accounts for 31.9 per cent of smartphone subscribers.

Growth for Google

Nevertheless, Google will not be too discouraged after posting a significant rise of its own. The company’s subscriber base grew 0.8 per cent over the same period, meaning it now enjoys 50.9 per cent of the market. The growth of Google and Apple comes largely at the expense of the troubled RIM, maker of the BlackBerry, which saw its share slump by a staggering 2 per cent. Meanwhile, Symbian’s share slipped 0.4 per cent and Microsoft recorded a slight rise of 0.1 per cent.

More generally, the comScore statistics also suggest that the US smartphone market still has plenty of scope for further growth. Approximately 110 million consumers owned smartphones at the end of May 2012, representing a 5 per cent rise on the previous quarter.

Adrian Mursec, senior developer at theEword, commented: “As the technology industry looks forward to the release of the iPhone 5 in autumn 2012, these comScore figures show that demand for earlier Apple handsets is holding up well. What’s also interesting to note is that the smartphone market as a whole is showing no signs of slowing down, although it’s looking increasingly like a two-horse race as RIM and Symbian continue to struggle.”

Here are the latest US smartphone market share figures for subscribers aged 13 and above in the three months ending May 2012:

Smartphone platform Market share Quarterly change
Google 50.9% 0.8%
Apple 31.9% 1.7%
RIM 11.4% -2.0%
Microsoft 4.0% 0.1%
Symbian 1.1% -0.4%

Written by Richard Frost

Testimonials

theEword understand our market dynamics

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

"They are so creative, they come up with so many fantastic ideas"

~ Manchester Law Society ~

  Manchester Law Society

View more of our testimonials »

Yahoo urges Firefox users to switch from Google Wednesday 25th of March, 2015by Dan Moores Firefox users who have manually set Google as their default search engine are now confronted with the following message: "Yahoo is the preferred search engine for Firefox. Switch now."

More on this story »
james_riches_swap

March UK search market: Google halts Bing’s recent rise Wednesday 8th of April, 2015by James Riches Google’s UK search market share rose for the first time in five months during March. Elsewhere, Google announced some key developments and lots of us searched for Jeremy Clarkson news.

More on this story »

Bing implements one small change and one big change Tuesday 14th of April, 2015by Dan Moores Over the past week, Bing has implemented two changes. One appears to be directly influenced by Google, while the other demonstrates independent thinking and creativity.

More on this story »
theEword - 14 hours ago

We're looking for someone to be our new relationship manager. Is that you? > http://t.co/G4GGvDjZ61 http://t.co/9wu0tcU4hg

Reply Retweet Favourite
theEword - 16 hours ago

Make sure you're writing great #content with these 5 #tips > http://t.co/7VCucBCR6x

Reply Retweet Favourite
theEword - 17 hours ago

Only 1 more sleep until Google unleash their mobile update. Is your website mobile friendly? http://t.co/sMK1coAVLa http://t.co/ugTKDQj39B

Reply Retweet Favourite
theEword - 20 hours ago

We've got our #Google event this week. Have you got any questions for Google? Send them to #GoogletheEword http://t.co/dv06aY9rPF

Reply Retweet Favourite
theEword - 3 days ago

Interested in #creativecontent? We've got just the #job for you > http://t.co/XW7eCZoWbD http://t.co/Ar2q2qR10K

Reply Retweet Favourite

Content and the Customer: the journey Friday 6th of March, 2015by Sian English From acquisition to conversion, content plays a vital role. But have you given much thought to how that role evolves during the customer's journey? Here are the different stages your customers go through with your content.

More on this story »

Light a Fire with Hems de Winter Thursday 19th of March, 2015by Andy Williams Hems de Winter, CEO of de Winter PR, joined Light a Fire for an in-depth chat at BoConcept’s showroom on Great Ancoats Street, discussing his life and career.

More on this story »

Five tips: how to write clear web copy Thursday 2nd of April, 2015by Dan Moores A lot of web copy is unclear and needlessly complicated. It can actually damage your sales because it helps no-one. Here are five ways to make your web copy clear and engaging.

More on this story »

Who loves theEword

Who loves theEword Who loves theEword