RSS Instagram LinkedIn

Call us: 0800 014 9884

Apple tops smartphone figures


Smart sales figures for Apple

Apple is the fastest growing player in the smartphone market, according to the latest independent figures.

Data from digital trend tracker comScore MobiLens shows there has been a 1.7 per cent increase in Apple’s share of the US smartphone sector in the three months ending May 2012. That means Apple now accounts for 31.9 per cent of smartphone subscribers.

Growth for Google

Nevertheless, Google will not be too discouraged after posting a significant rise of its own. The company’s subscriber base grew 0.8 per cent over the same period, meaning it now enjoys 50.9 per cent of the market. The growth of Google and Apple comes largely at the expense of the troubled RIM, maker of the BlackBerry, which saw its share slump by a staggering 2 per cent. Meanwhile, Symbian’s share slipped 0.4 per cent and Microsoft recorded a slight rise of 0.1 per cent.

More generally, the comScore statistics also suggest that the US smartphone market still has plenty of scope for further growth. Approximately 110 million consumers owned smartphones at the end of May 2012, representing a 5 per cent rise on the previous quarter.

Adrian Mursec, senior developer at theEword, commented: “As the technology industry looks forward to the release of the iPhone 5 in autumn 2012, these comScore figures show that demand for earlier Apple handsets is holding up well. What’s also interesting to note is that the smartphone market as a whole is showing no signs of slowing down, although it’s looking increasingly like a two-horse race as RIM and Symbian continue to struggle.”

Here are the latest US smartphone market share figures for subscribers aged 13 and above in the three months ending May 2012:

Smartphone platform Market share Quarterly change
Google 50.9% 0.8%
Apple 31.9% 1.7%
RIM 11.4% -2.0%
Microsoft 4.0% 0.1%
Symbian 1.1% -0.4%

Written by Richard Frost


"theEword team have been crucial to us achieving record growth in the last financial year"

~ defibshop ~


"theEword understand our market dynamics"

~ Lees Solicitors ~

  Lees Solicitors

"theEword are scrupulously honest and hardworking"

~ Britannia Living ~

  Britannia Living

"theEword consistently go above and beyond"

~ Merlin Entertainments ~

  Merlin Entertainments

View more of our testimonials »

Who loves theEword

Who loves theEword Who loves theEword